Two creators, a man and a woman, provide a detailed breakdown of the BPN 'Go One More' ultramarathon in Texas. They explain the 'last man standing' format, the brutal conditions, and the unique DNF horseshoe medals, with the woman sharing her personal experience as a runner and the man as a crew member. The video connects the race's ethos of perseverance directly to the BPN brand's tagline, culminating in the story of the race's conclusion and posing a final question to the viewer.
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Welcome to the @bpnsupps backyard ultramarathon
This is a last-man-standing-style race where racers run a 4.2 mile loop every hour, on the hour out at the founder’s ranch in Texas.
And it was BRUTAL.
132 runners started, and the race was only called at loop 57 with two runners remaining due to intense storms, the incredible last men standing were @kim.gottwald and @kendallpfx
Everyone else got a horseshoe medal with “DNF”
Every lap is a mental game.
Can you go one more? That’s the whole point, the ethos of Nick Bare and BPN -
it’s not always you have a brand tagline that is as deeply authentic as this one, and to host an event that so literally embodies the motto is pure genius.
They livestreamed the race and at times had over 17k viewers tuning in just to see if the runners would go one more lap.
Huge congrats to all the runners and to the INCREDIBLE crew and team at BPN running cameras, taking care of folks, and putting on what will go down in history as the race of a lifetime for many.
Brands, take notes. This one was something special.
#bpn #g1multra #g1m #ultramarathon #fitnessbrand #brandmarketing #brandstrategy #marketingstrategy #goonemore
Transcript
We need to talk about the most insane running race that BPN just put together. This race is brutal. I should no. I ran it in Texas in almost a 100 degree heat. It's called the BPN No one more ultra, last man standing. And here's how it works. A 4.2 mile loop every hour on the hour until only one person is left. A 132 runners started, only one winner at the end. Everyone else gets a DNF horseshoe medal. Literally, a horseshoe that says did not finish. The winner gets a horseshoe too, only one that says finisher, and a glass jar filled with the poker chips that we all dropped in at the start. That's the pot. You're running for everyone else's chip. It all took place at Bear Ranch in Austin, Texas. Relentless sun, no clouds, just Texas heat and suffering. The heat was unreal. You'd finish a lap, cool down for a few minutes, and then go right back out. I was crewing Tatum and watching people collapse, cramp, and try to rally. It wasn't a race about speed. It was about survival. Every single lap is a mental game. Can you go one more? That's the whole point. The ethos of Nick Bare and VPN is not always you have a brand tagline that is as deeply authentic as this one. And to host an event that no literally embodies that ethos is pure genius. And it ended at 56 laps over 230 miles in a shared victory between Kendall and Kim because basically, a tsunami came down in Texas. Everyone else, including me, was out. And honestly, that's the magic of this race. Could you go one more?
