Viral Hooks
Trending short videosTribute documenting creator's ALS journey
S

@salesforce

Instagram 路 Talking Head Edit

@salesforce In loving memory of Brooke Eby 馃挋 Brooke didn鈥檛 let ALS define her. She defined her own story with humor, courage, authenticity, and joy that nothing could take away. She made people laugh in the hardest moments. She made people feel less alone. She educated the world about ALS and showed everyone around her how to keep living fully, even in the face of something devastating. We鈥檙e honored to have known her, and to have worked alongside her. Her community lives on through ALStogether, which Brooke helped build and lead. Rest easy, @Limpbroozkit

View original on Instagram

The edit1 shot 路 10 text
Shots Text1:53

Performance

Views
210.6K
Likes
20.7K
Comments
285
Engagement
10%
Outlier
17.3脳
Length 路 9 Oct 2026
1:53

Video #44560 路 Talking Head Edit

Tribute documenting creator's ALS journeyfrom @salesforce

[01]

Overview

The video serves as a tribute to Brooke Eby, who documented her life with ALS. It combines interviews with her parents and a colleague, who describe her fun-loving and courageous personality, with a montage of her own social media videos that showcase her humor and authenticity. The narrative covers her diagnosis at 33, her decision to use social media to educate and connect with others, and the massive community she built, concluding with a call to action to donate to the foundation she helped create.

[02]

Simple outline

  1. 1Humanize the hero
  2. 2Introduce the conflict
  3. 3Showcase the response
  4. 4Prove the impact

[03]

Related videos

[04]

Classification

Concepts
Journey DocumentationOrigin Story
Elements
Montage EditingB-Roll CutawayLower ThirdSocial Proof ScreenshotGraphic OverlayVoiceoverText OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

In loving memory of Brooke Eby

Verbal hook

Sound check. You got the sound?

Visual hook

A serene, upward-looking shot of green tree leaves against a bright sky, creating a peaceful and reflective mood.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate emotional anchor, often a memorial or tribute, that establishes high stakes and creates intrigue about the subject's story before transitioning to an authentic, disarming moment.

Payoff

A final tribute that summarizes the subject's inspiring qualities and provides a clear, actionable way for the audience to participate in and continue the subject's legacy.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Legacy Arc

To build a powerful emotional connection to a subject by contrasting a devastating external conflict with their inspiring internal response, culminating in a celebration of their impact and a call to action that extends their legacy.

  1. 1

    The Character Portrait

    Establishes the subject's core, positive attributes through third-party testimony (family, friends) and authentic, candid footage. This builds an emotional baseline and defines what is at stake.

  2. 2

    The Physical Reality

    A rapid montage of raw, unfiltered clips that demonstrate the tangible, physical struggle caused by the conflict, grounding the narrative in harsh reality.

  3. 3

    The Inciting Incident

    A direct, factual statement that clearly defines the central conflict or diagnosis, serving as the story's major turning point.

  4. 4

    The Pivotal Decision

    Reveals the subject's unconventional and proactive response to the conflict, reframing them from a victim to a hero who chooses their own path.

  5. 5

    The Validation Montage

    Presents quantitative and qualitative proof of the subject's impact (e.g., follower counts, positive comments, media mentions), validating their pivotal decision and demonstrating its success.

  6. 6

    The Subject's Testimony

    The subject speaks in their own words, explaining the progression of their journey and the personal cost of the conflict, adding a layer of direct, personal authority.

  7. 7

    The Third-Party Endorsement

    An authoritative external voice (e.g., an expert, colleague, or public figure) provides an objective assessment of the subject's character and impact, adding credibility.

  8. 8

    The Distilled Philosophy

    The subject articulates their core message or life philosophy that has emerged from their struggle, delivering the central inspirational takeaway for the audience.

Themes

  • Resilience
  • Humor in adversity
  • Community building
  • Legacy
  • Living fully

Techniques

  • Documentary storytelling
  • Emotional appeal
  • User-generated content integration

Post caption

In loving memory of Brooke Eby 馃挋 Brooke didn鈥檛 let ALS define her. She defined her own story with humor, courage, authenticity, and joy that nothing could take away. She made people laugh in the hardest moments. She made people feel less alone. She educated the world about ALS and showed everyone around her how to keep living fully, even in the face of something devastating. We鈥檙e honored to have known her, and to have worked alongside her. Her community lives on through ALStogether, which Brooke helped build and lead. Rest easy, @Limpbroozkit

Text overlays

  • title 路 beginning

    In loving memory of Brooke Eby

  • contextual 路 beginning

    Cliff Eby Brooke's Father

  • contextual 路 beginning

    Ginny Eby Brooke's Mother

  • contextual 路 middle

    Mark Sullivan President, REG Industries Sales Salesforce

  • title 路 end

    Brooke, you inspire us

  • title 路 end

    Brooke, you empower us

  • title 路 end

    Brooke, you motivate us

  • branding 路 end

    Brooke, you are a Trailblazer

  • title 路 end

    We love you

  • call-to-action 路 end

    ALS TOGETHER Support Brooke's vision. Donate now.

Transcript

Sound check. You got the sound? Sound check. Okay. You know, when I think of Brooke, it's always tier gonna have fun. You know, no matter what age, she always wanted to have fun with people. She's always been like that. Not afraid of anybody or anything, comfortable no matter where she is. Squeeze as hard as she can. This better work overnight. It doesn't move. Push push push push push push push push push push push push push push. At 33, Brooke was diagnosed with ALS. She decided that it was good to to kind of tell people what it's all about and use social media to do that. Best posting these little vignettes about the funny parts. You should see the other guy. It started slow, but it grew exponentially on a number of platforms. And now she has over 600,000 followers. Wheelchair fit check. ALS has changed my days completely. I went from a cane to a walker to a wheelchair in a matter of, like, six months. She's been incredibly authentic and so brave in what she shares, the good, the bad, and somehow, she injects some humor into that. If you're struggling with ALS or any other disease, I think Brooke's approach is one that you ought to consider. I'm not sure how much time I'm gonna have, so I'm gonna do it all and have so much fun. Either things will work out really great or they won't. And if not, we'll at least be able to make a joke about it. K. Love you.