Viral Hooks
Trending short videosCommunity rebuilds with Wicked for Good
N

@nbcuniversal

Instagram · Vlog

@nbcuniversal The Wicked: For Good ReBUILD LA event teamed up with @cynthiaerivo, @habitatla, @amazon, @akasorority1908, and NBCUniversal to support families impacted by wildfires with home essentials, activities, and community connection. Our spotlight celebrates resilience, community and sisterhood at the heart of this initiative. Together, we’re proving that even in the face of adversity, we stand united—for good.  💚🩷 📽 Watch the full video and learn how to help at the link in bio. #WickedForGood

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The edit1 shot · 5 text
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Performance

Views
491.3K
Likes
18.7K
Comments
199
Engagement
3.9%
Outlier
4.2×

Video #12062 · Vlog

Community rebuilds with Wicked for Goodfrom @nbcuniversal

[01]

Overview

The video showcases a community event organized by Wicked for Good, Habitat for Humanity, Amazon, and Alpha Kappa Alpha sorority to support families impacted by wildfires. Cynthia Erivo narrates the video, highlighting the event's purpose, the organizations involved, and the impact on the community. The video features interviews with organizers and beneficiaries, showcasing the event's activities and the support provided to the families.

[02]

Simple outline

  1. 1Introduce problem
  2. 2Show community response
  3. 3Highlight individual impact

[03]

Related videos

[04]

Classification

Format
Concepts
Brand ShowcaseMilestone CelebrationVulnerable Monologue
Elements
B-Roll CutawayText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

VOICE OF CYNTHIA ERIVO

Verbal hook · 15%

For good.

Visual hook · 50%

Extreme close-up of the Wicked Witch of the West with green skin and intense eyes.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presents a problem with emotional weight, using a voiceover to establish the narrative's tone and purpose.

Payoff

Concludes with a call to action, encouraging viewers to support the rebuilding efforts and emphasizing the importance of collective action for positive change.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Community Rebuild Narrative

Highlighting community support and resilience in the face of disaster, using a narrative structure that emphasizes collective action and hope.

  1. 1

    The Problem Statement

    Establishes the context of the narrative by outlining the disaster and its impact on the community.

  2. 2

    The Community Call

    Introduces the concept of community support as a response to the disaster, setting the stage for collective action.

  3. 3

    The Action Montage

    Visually showcases the community's response, highlighting the various activities and initiatives undertaken to rebuild and support those affected.

  4. 4

    The Individual Testimonials

    Features personal stories and experiences from individuals impacted by the disaster, adding an emotional layer and emphasizing the importance of community support.

  5. 5

    The Sisterhood Highlight

    Showcases the role of specific organizations and groups, emphasizing their contributions to the rebuilding efforts and highlighting the theme of sisterhood and collaboration.

  6. 6

    The Gifting Suite

    Showcases the resources and support provided to families, emphasizing the practical assistance offered to help them rebuild their lives.

  7. 7

    The Hopeful Perspective

    Presents a message of hope and resilience, emphasizing the community's ability to overcome adversity and rebuild together.

Themes

  • Community support
  • Resilience
  • Sisterhood

Techniques

  • Voiceover
  • Montage
  • Text Overlay

Trends

  • Community events
  • Charity
  • Disaster relief

Post caption

The Wicked: For Good ReBUILD LA event teamed up with @cynthiaerivo, @habitatla, @amazon, @akasorority1908, and NBCUniversal to support families impacted by wildfires with home essentials, activities, and community connection. Our spotlight celebrates resilience, community and sisterhood at the heart of this initiative. Together, we’re proving that even in the face of adversity, we stand united—for good.  💚🩷 📽 Watch the full video and learn how to help at the link in bio. #WickedForGood

Text overlays

  • contextual · throughout

    VOICE OF CYNTHIA ERIVO

  • contextual · middle

    MELISSA RODRIGUEZ VICE PRESIDENT, UNIVERSAL PRODUCTS & EXPERIENCES

  • contextual · middle

    NICHOLE JORDAN FAR WESTERN REGIONAL DIRECTOR, ALPHA KAPPA ALPHA, INC.

  • contextual · middle

    ERIN RANK CEO, HABITAT FOR HUMANITY WEST COAST

  • informational · end

    TO SUPPORT HABITAT LA'S WISHLIST ON AMAZON, VISIT:

Transcript

For good. Those two words are at the heart of what wicked for good embodies. With that in mind, we aimed to change the lives of families impacted by January's devastating fires in the Altadena and Palisades neighborhoods. The fabric of these strong, proud, and close knit communities was nearly worst. But today, for good, they are slowly being stitched back together. With Habitat for Humanity leading the way, my sisters from the Alpha Kappa Alpha sorority volunteering, partners generously providing basic supplies, home goods, and a little wicked magic, 250 Los Angeles families came to the Universal Studios backlot rank experienced an entire community there to help and rebuild. We're here today hoping to create a a memory that will last a lifetime. We have over 250 families that are here today that were impacted by the fires. We're here to give them items to help them rebuild. As people are going through the gifting suites, they're getting everything that you could think you might need when you move back home. We need to take care of each other, and we're doing that today in a wicked fun way. I'm here because I lost my home in the fire. So this is amazing. Everything is needed because people worst, like, every single thing. So to see everybody come together, this gives you a little hope. Wicked for Good is all about sisterhood, friendship, and really helping one another when there's challenges in front of us. And so we really wanted to exemplify that with this event. Ricky Martinez. Today, like the people of the Rank Of Oz who are searching for a better tomorrow, these local communities are doing the same, except they're doing it with the support of all of us behind them. A support that is destined to lead to change for good. We can't let good be just a word. It has to mean something.