Viral Hooks
Trending short videosStar Wars and Marvel crossover art
M

@marvelcomics

Instagram · Carousel

@marvelcomics New artwork from ‘Star Wars | Marvel: Hope Assembles’ revealed at #MarvelNYCC! #NYCC Launching in January, the historic crossover series by Kevin Smith and David Marquez unites the heroes and villains of the Marvel Universe with the galaxy far, far away in an unprecedented pop culture collision. Art: Alex Ross, Kaare Andrews, Dan Jurgens

View original on Instagram

The edit1 shot · 5 text
Shots Text

Performance

Views
6.5M
Likes
430.7K
Comments
1.3K
Engagement
6.7%
Outlier
15×

Video #44622 · Carousel

Star Wars and Marvel crossover artfrom @marvelcomics

[01]

Overview

A carousel post revealing five pieces of promotional artwork for a new comic book series, 'Star Wars | Marvel: Hope Assembles'. The images depict characters from both universes interacting and fighting, serving as a teaser to generate excitement for the upcoming crossover event.

[02]

Simple outline

  1. 1Hook with a core concept visual
  2. 2Reveal the full scope/ensemble
  3. 3Showcase varied 'in-action' examples
  4. 4Climax with the ultimate promise

[03]

Related videos

[04]

Classification

Format
Concepts
Showcase CarouselHype Teaser
Elements
Text OverlayGraphic OverlayDigital Collage
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

STAR WARS | MARVEL HOPE ASSEMBLES

Verbal hook · 15%

New artwork from ‘Star Wars | Marvel: Hope Assembles’ revealed at #MarvelNYCC!

Visual hook · 50%

The unexpected visual mashup of iconic characters from the Star Wars and Marvel universes, such as Spider-Man with Luke Skywalker and Darth Vader with Doctor Doom, creates an immediate pattern interrupt for fans of either franchise.

[06]

Hook template

Steal this for your own video

Open on a single frame showing [Character/Icon A from World 1] and [Character/Icon B from World 2] side by side in [shared action or pose, e.g. fighting, teaming up, posing] — two worlds that should never share a screen, colliding in one image.

  • — Open on a single frame showing a Michelin-star chef and a drive-thru fry cook side by side in a head-to-head plating showdown — two worlds that should never share a screen, colliding in one image.
  • — Open on a single frame showing a 90-year-old grandmaster chess champion and a teenage Fortnite streamer side by side in a tense face-off over one board — two worlds that should never share a screen, colliding in one image.
  • — Open on a single frame showing a Victorian-era gentleman and a modern-day skateboarder side by side in the same mid-air trick pose — two worlds that should never share a screen, colliding in one image.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Distilled Concept: A single, high-quality visual that embodies the core premise. It creates an immediate hook by pairing the most recognizable elements of the concept, establishing it in its purest form.

Payoff

The Apex Vision: The final slide presents the most dramatic or high-stakes scenario. It serves as a climactic visual that encapsulates the concept's ultimate potential and leaves the audience wanting more.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Concept Gallery Framework

To announce a new project or concept by visually progressing from a core idea to its full scope and dynamic application, using a gallery of distinct, high-impact images.

  1. 1

    The Scope Expansion

    Reveals the full cast of characters, components, or features involved. It broadens the initial hook to establish the project's full scale and ambition.

  2. 2

    The Application Showcase

    A sequence of varied, in-action visuals demonstrating the concept in practice. Each slide offers a different perspective, scenario, or style to showcase the project's dynamism and depth.

Themes

  • Heroism
  • Conflict
  • Collaboration
  • Franchise Crossover

Techniques

  • Digital Painting
  • Comic Book Illustration
  • Dynamic Composition
  • Character Mashup

Trends

  • Franchise Mashup
  • Promotional Art Reveal

Post caption

New artwork from ‘Star Wars | Marvel: Hope Assembles’ revealed at #MarvelNYCC! #NYCC Launching in January, the historic crossover series by Kevin Smith and David Marquez unites the heroes and villains of the Marvel Universe with the galaxy far, far away in an unprecedented pop culture collision. Art: Alex Ross, Kaare Andrews, Dan Jurgens

Text overlays

  • branding · photo_0

    STAR WARS | MARVEL HOPE ASSEMBLES

  • branding · photo_0

    Disney | LUCASFILM | MARVEL

  • branding · photo_1

    STAR WARS | MARVEL HOPE ASSEMBLES

  • branding · photo_2

    STAR WARS | MARVEL HOPE ASSEMBLES

  • branding · photo_4

    STAR WARS | MARVEL HOPE ASSEMBLES

Star Wars and Marvel crossover art | Viral Hooks