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Trending short videosTim Burton's creative process showcase
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@loewe

Instagram · Carousel

@loewe Tim Burton knows that craft is all about the process. Beginning his creations by drawing by hand, the works are painstakingly translated into three-dimensional forms, frame by frame, to create some of the world’s most beloved stop-motion characters and animations.   With unprecedented access to the archives of Disney Tim Burton’s The Nightmare Before Christmas, a new special collection transforms the original sketches and puppets of Jack Skellington, Sally, Zero, and other characters and scenes through meticulous LOEWE craft.   Available from 12 November.   ©Disney

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Video #49806 · Carousel

Tim Burton's creative process showcasefrom @loewe

[01]

Overview

This is a 5-image carousel post promoting a collaboration between the fashion brand LOEWE and Disney's 'The Nightmare Before Christmas'. The photos provide a behind-the-scenes look at Tim Burton's original artwork and creative process, featuring his sketches, a portrait of the artist, and flat lays of his work and supplies. The purpose is to build hype for the upcoming product collection by highlighting the craftsmanship and artistic origin of the designs.

[03]

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[04]

Classification

Format
Carousel
Concepts
Behind The ScenesShowcase CarouselOrigin Story Carousel
Elements
Consistent Visual ThemeFlat LayIntimate Close-UpSolid Color Background
Account
BrandPersonal Brand
Topics
ArtFashionAnimationCraftsmanship

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook

Tim Burton knows that craft is all about the process.

Visual hook

The initial image is an intimate top-down shot of an artist's hands actively drawing iconic, recognizable characters. The unique, sketchy art style combined with the distinctive striped shirt cuffs creates immediate visual interest and curiosity about the creator and their process.

Themes

  • Creativity
  • Craftsmanship
  • Nostalgia
  • Artistic Process

Techniques

  • Flat lay photography
  • Portraiture
  • Consistent visual theme
  • Top-down perspective

Trends

  • Brand x Artist Collaboration
  • Behind-the-scenes content

Post caption

Tim Burton knows that craft is all about the process. Beginning his creations by drawing by hand, the works are painstakingly translated into three-dimensional forms, frame by frame, to create some of the world’s most beloved stop-motion characters and animations.   With unprecedented access to the archives of Disney Tim Burton’s The Nightmare Before Christmas, a new special collection transforms the original sketches and puppets of Jack Skellington, Sally, Zero, and other characters and scenes through meticulous LOEWE craft.   Available from 12 November.   ©Disney

Tim Burton's creative process showcase | Viral Hooks