@ottway_thelabel What if the life you’re dreaming of is closer than you think?
From building their own tiny home to embracing a slower way of living, they’ve chosen to create a life around the things that make them feel most alive, meet @glennferguson_ and @kendallbaggerly
Their story has really stuck with us. If something isn’t fulfilling you, maybe it’s time to make a change. Take the risk, follow that feeling and stop putting off the things you’ve always wanted to do.
We hope their story inspires you as much as it has us, to make a change, live in the moment and create a life you love living.
Creators share their life change storyfrom @ottway_thelabel
[01]
Overview
A couple of creators narrate their origin story, explaining how they transitioned from unfulfilling full-time jobs in Sydney to a new life. They recount the pivotal moment they decided to sell everything, travel Australia in their Land Rover, and how that journey organically led them to become photographers and videographers, now living happily in a tiny home.
If you asked us seven years ago that we were gonna be living in a tiny house, I'd probably be like, I don't wanna live in a tiny house.
Visual hook · 10%
A wide, aesthetically pleasing shot of a couple sitting at a small table on a lush green lawn, with a modern tiny home and dense forest in the background. The scene is idyllic and bathed in warm, late-afternoon light, creating an aspirational and visually appealing opening.
[06]
Hook template
Steal this for your own video
If you asked me [timeframe] ago if I'd ever [thing you now do or have], I'd have said [your old opposite belief].
— If you asked me 3 years ago if I'd ever run a marathon, I'd have said "I hate running."
— If you asked me 5 years ago if I'd ever quit corporate to bake full-time, I'd have said "never, I need the paycheck."
— If you asked me 2 years ago if I'd ever speak on stage, I'd have said "I can't even order food without panicking."
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A statement from the subject's past self that directly contradicts their current, aspirational reality, creating immediate intrigue about the transformation.
Payoff
The Core Motivation. The entire journey is distilled into a single, powerful, and universally understood emotional driver, providing a simple, inspiring, and satisfying conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Aspirational Pivot
To showcase a desirable life transformation by contrasting a relatable, unfulfilling 'before' with an inspiring 'after,' and revealing the simple, emotional motivation that sparked the change.
1
The Aspirational Present
Establishes the desirable 'after' state. It introduces the subject, their current location, and their new identity/lifestyle through a dynamic montage, setting the goalpost for the story.
2
The Narrative Inquiry
Uses an external prompt (like an interviewer's question) to formally pivot the narrative from the present to the past, creating a clear justification for the backstory.
3
The Problem State
Describes the 'before' life, focusing on the specific pain points and the internal moment of realization or questioning that signaled the need for a change.
4
The Turning Point
Details the decisive action taken to leave the 'Problem State,' showcasing the radical leap of faith and the beginning of the new journey.
5
The Authentic Process
Adds a layer of relatability by clarifying that the transformation was an organic, evolving process rather than a perfectly executed master plan. This lowers the perceived barrier to entry for the viewer.
Themes
Pursuing passion
Work-life balance
Minimalism
Leaving the city
Techniques
Drone footage
B-roll montage
Interview format
Narrative storytelling
Trends
Tiny home living
Digital nomad
Alternative lifestyles
Post caption
What if the life you’re dreaming of is closer than you think?
From building their own tiny home to embracing a slower way of living, they’ve chosen to create a life around the things that make them feel most alive, meet @glennferguson_ and @kendallbaggerly
Their story has really stuck with us. If something isn’t fulfilling you, maybe it’s time to make a change. Take the risk, follow that feeling and stop putting off the things you’ve always wanted to do.
We hope their story inspires you as much as it has us, to make a change, live in the moment and create a life you love living.
Text overlays
title · beginning
If you asked us
title · beginning
seven years ago
title · beginning
that we were going to be living
title · beginning
in a tiny house,
branding · beginning
ARTISTS AT LIVING
Ottway
contextual · beginning
GLENN & KENDALL
CREATORS
informational · beginning
And we're at our tiny home in the northern rivers of Australia.
contextual · middle
Northern Rivers, NSW
informational · middle
We are photographers, videographers, builders, creators, you name it.
informational · middle
What was the moment you decided to make a 180 shift and dedicate your life to becoming photographers and videographers?
informational · middle
Picture this. We're in Sydney, we were working full time in the city and we finally realized, is this actually serving us? Are we truly happy?
informational · middle
Let's switch things up. Let's sell everything. Hit the road and travel Australia.
informational · end
but there was no decision to hop on the road, become photographers and videographers, one thing led to another. And now here we are.
informational · end
What made you take that decision?
informational · end
Feeling unfulfilled, not being happy
Transcript
If you asked us seven years ago that we were gonna be living in a tiny house, I'd probably be like, I don't wanna live in a tiny house. I'm Kendall. I'm Glenn, and this is Leo. And we're at our tiny home in the Northern Rivers of Australia. We are photographers, videographers, builders, creators, you name it. Whatever we feel like doing, that's us. When was the moment you decided to take a hundred hundred and eighty shift and dedicate your life to becoming a photographer worse video? Picture this. We're in Sydney. We worse working full time in the tier, and we finally realized, is this actually serving us? Are we truly happy? Let's switch things up. Let's sell everything, hit the road and travel Australia. But there was no tier was no decision to hop on the road, become photographers and videographers. One thing led to another and now tier we are. What made you take that decision? Feeling unfulfilled. No being.
Creators share their life change story | Viral Hooks
