Viral Hooks
Trending short videosVoiceover montage of yearly achievements
M

@marshallhaas

Instagram · Vlog

@marshallhaas 2025 Year in Review: Life after selling my business. It was a fun year, full of adventure, toys, house build, and family… but it’s time to build again. #founderstory #entrepreneurship #yearinreview #businessideas #business

View original on Instagram

The edit1 shot · 6 text
Shots Text1:38

Performance

Views
500.7K
Likes
24.7K
Comments
191
Engagement
5%
Outlier
2.2×
Length · 12 Jan 2026
1:38

Video #20035 · Vlog

Voiceover montage of yearly achievementsfrom @marshallhaas

[01]

Overview

The creator narrates a rapid-fire montage of their year following a lucrative business exit, detailing major life changes including moving states, building a custom home, buying luxury cars, and managing investments. The video transitions from highlighting material purchases to reflecting on personal growth, family time, and future business aspirations for the upcoming year.

[02]

Simple outline

  1. 1State massive life achievement
  2. 2Showcase aspirational lifestyle changes
  3. 3Reveal unexpected challenges
  4. 4Share quantifiable secondary wins
  5. 5Tease next major project

[03]

Related videos

[04]

Classification

Format
Concepts
Lifestyle Showcase
Elements
Montage EditingVoiceoverText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

2025 Year in Review

Verbal hook · 45%

Last year, I sold my business for life changing money.

Visual hook · 30%

Fast-paced montage of high-value assets like luxury cars and a large house, establishing immediate visual proof of wealth and success.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Aspirational Anchor: State a massive, life-changing achievement and promise to reveal the reality of the aftermath to instantly hook viewers with curiosity and envy.

Payoff

The Future Tease: Pivot from past reflection to future ambition, promising immense value and new ventures to those who follow along for the next chapter.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The High-Status Milestone Recap

Leveraging a massive, aspirational life event to frame a structured, multi-dimensional review of the aftermath, balancing extreme flexes with grounded realities to build personal brand authority.

  1. 1

    The Lifestyle Escalation

    Deliver a rapid-fire montage of high-status purchases, moves, and lifestyle upgrades that fulfill the audience's fantasy of the initial achievement.

  2. 2

    The Professional Pivot

    Explain the shift in daily routine or work life, establishing authority while showing a departure from the previous grind.

  3. 3

    The Quantifiable Secondary Wins

    Share specific, impressive numbers in adjacent areas (like audience growth or passive investments) to reinforce overarching competence.

  4. 4

    The Grounding Reality

    Introduce relatable friction and explicitly state what didn't go well, humanizing the creator and building deep trust through transparency.

Themes

  • Success
  • Reflection
  • Family
  • Wealth management
  • Transition

Techniques

  • Voiceover
  • Montage
  • Text overlays

Trends

  • Year in review
  • Founder story

Post caption

2025 Year in Review: Life after selling my business. It was a fun year, full of adventure, toys, house build, and family… but it’s time to build again. #founderstory #entrepreneurship #yearinreview #businessideas #business

Text overlays

  • title · beginning

    2025 Year in Review

  • title · beginning

    I sold my business

  • contextual · middle

    Moved from Texas to Raleigh

  • contextual · middle

    Bought a bunch of cars

  • informational · middle

    Up 12% this year

  • contextual · end

    What didn't go well?

Transcript

Last year, I sold my business for life changing money. tier was the year I found out what that actually feels like. Bought the cars, built the house, started a new life in North Carolina. It was everything I imagined, and now I'm ready to build again. Here's my 2025 in review. I started tier year by turning 35. January 1, baby. We packed up and moved from Texas to Raleigh. Better a worse, watched our dream home get built, sold our place in Texas, closed one chapter completely. Bye, house. We love you. Joined a country club, played some golf, made some friends in a new city. I bought a bunch of cars. McLaren six seven five l tier spider, Ford Bronco, Ferrari GTC four lusso, Ferrari three sixty tier, Rank Rover. Sold the m five, Huracan, and GT three. I didn't work the way people think of work this year. I tinkered, thought, tested ideas. The kind of year where nothing launches, but everything sets up what's next. Did a little consulting, just enough to find problems worth solving. I'll be prolific in 2026. A lot coming. I finally took Instagram seriously. Went from 20,000 to over 80,000 followers in a few months. Turns out, consistent content is harder than it looks. Starting to find my rhythm. Kids started new schools, new routines, a lot of change in one year. More stress than we planned for, mostly because of the house build. Worth it, but glad that chapter's closed. My investments grew nicely. Hired James as my money guy, up 12% this year in a conservative portfolio. Jamie and I set up a charitable fund. I put 7 figures in a shopping center investment. First deal returned 25% in a year. We traveled a lot. Road trips with friends, adventures with family, Cabo, Nantucket, Cape Cod, Charleston. So what didn't go well? The move and the build ate more time than expected, and it took longer than I wanted to find the next thing. But that's what twenty twenty five was really about. Enjoying what I built over twenty years rank letting clarity show up on its own. Looking at 2026, I'm back in creation mode. Expect a lot of new businesses from me, software, services, and an automotive business. Cheers to 2026. It's time to build. Follow for more.

Voiceover montage of yearly achievements | Viral Hooks