@anushcache
Instagram · Carousel
@anushcache my sign to start observing the ordinary more often 👁️👁️
@anushcache
Instagram · Carousel
@anushcache my sign to start observing the ordinary more often 👁️👁️
Performance
Video #44816 · Carousel
[01]
This Instagram carousel documents a creator's journey of curiosity at the Bengaluru T2 airport. Starting from boredom, they notice a mysterious art installation, investigate its coordinates and details, research the artist (Madhvi Subrahmanian), and uncover that it's an abstract representation of various world airports. The post shares this discovery process, reflects on finding interesting things in ordinary places, and ends with an engagement hook for the audience.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
I was bored at the BLR T2 airport and I saw.....
Verbal hook · 45%
I was bored at the BLR T2 airport and I saw.....
Visual hook · 10%
The post opens with an intimate, tight close-up on the creator's eyes, establishing a personal and direct point of view. This is immediately followed by a wide shot of a large, intriguing, and mysterious piece of artwork, creating a strong visual question that compels the viewer to swipe.
[06]
Steal this for your own video
I was bored at and I saw.....
[07]
The promise the opener makes, and how the video pays it back
Hook
The Relatable Premise & Open Loop (Slide 1): Establishes a common, everyday scenario and introduces an unresolved observation, creating an immediate open loop that compels the user to swipe.
Payoff
The Community Challenge (Slide 14): A final engagement hook that intentionally leaves one small part of the mystery unsolved and directly challenges the audience to solve it in the comments, converting passive viewers into active participants.
[08]
The structural pattern this video runs on
Framework
The Everyday Detective Framework
This framework transforms a mundane, everyday observation into a compelling micro-investigation. It takes the audience on a journey from a relatable moment of curiosity, through the process of discovery, to a satisfying resolution, and concludes by gamifying engagement with an unsolved question.
The Object of Intrigue (Slide 2)
Visually presents the mysterious subject of the investigation, giving the audience a clear focus for their curiosity.
The Puzzling Details (Slides 3-4)
Deepens the mystery by highlighting specific, confusing, or counter-intuitive elements. This builds tension and frames the specific questions the investigation will answer.
The Call to Adventure (Slide 5)
A transitional beat that explicitly signals the shift from passive observation to active investigation, formally inviting the audience to join the journey.
The Initial Breakthrough (Slide 6)
Provides the first major reveal, answering the core question of 'what is this?'. This delivers the first dose of satisfaction and validates the viewer's decision to follow the story.
The Evidence Stack (Slides 7-11)
A sequence of slides that provides visual proof and breaks down the initial breakthrough into digestible parts. Each slide acts as a mini-reveal, sustaining momentum and building the creator's credibility.
The Deeper Lore (Slide 12)
Adds a layer of 'insider' information, such as a direct quote, surprising fact, or historical context. This elevates the discovery from a simple answer to a rich story.
The Universal Takeaway (Slide 13)
Connects the specific narrative to a broader, relatable theme or life lesson, giving the story a meaningful conclusion and resonating with the audience on a personal level.
my sign to start observing the ordinary more often 👁️👁️
title · photo_0
I was bored at the BLR T2 airport and I saw.....
contextual · photo_1
this giant mysterious artwork behind me
contextual · photo_2
lowkey looks like a satellite
informational · photo_2
28°N, 77°E
contextual · photo_2
it had shapes and coordinates— of what I had no idea
question · photo_3
and a compass with an M instead of an N (north)?
contextual · photo_3
morth?? 😭
contextual · photo_4
let's investigate
contextual · photo_5
the artist from a birds eye view hehe
informational · photo_5
turns out this is an artwork where the artist imagines what airports around the world would look like from a “bird’s eye view”
informational · photo_6
she took layouts of diff airports and made squiggly shapes of them
informational · photo_6
the coordinates are the locations of the airports
informational · photo_11
The terminal allows artists from all over the world to play a vital role in giving the place its own distinct identity. Yamini Telkar, head of the Art Programme at the Bengaluru International Airport, says, “We held an open call for art installations back in 2020. The exhibits vary across mediums, from digital works to wall art. Singapore sculptor Madhvi Subrahmanian, shares with us, “My wall installation showcases a bird’s eye view of airports from around the world with Terminal 2 in the middle of it. I wanted to show how airports look like creatures from above, and for passengers to have the feeling of wonder when they view it. It is a 40ft by 20ft wall art piece that features details like coordinates and tarmac lines using real tarmac from the runway.”
contextual · photo_11
also found out the the artwork was installed in 2022 when T2 opened. all those years of travelling thru this airport and I never noticed it 😳
informational · photo_11
the canvas is tarmac from the actual runway, she mapped the layouts to look like little creatures— so many cool invisibly details abt the piece!
statement · photo_12
maybe like me, you fill every moment of boredom with content because sometimes it’s painfully boring. but this was my sign that there’s interesting things everywhere for those with the eyes to see 👀
contextual · photo_13
amidst all this research, I still couldn’t find why this compass in the bottom was incorrectly labelled
call-to-action · photo_13
and then it clicked to me and became so obvious... but I’ll leave that one to u to guess in the comments :P