@kimkardashian
Instagram · Skit
@kimkardashian In case of outfit emergencies. @SKIMS, now available on @Doordash. #doordashpartner
Trending short videosSolving outfit emergencies with delivery
The edit1 shot · 1 text
Shots Text1:10
Performance
- Views
- 12.7M
- Likes
- 512.3K
- Comments
- 4.8K
- Engagement
- 4.1%
- Outlier
- 71.3×
- Length · 13 Oct 2026
- 1:10
Video #44818 · Skit
Solving outfit emergencies with deliveryfrom @kimkardashian
[01]
Overview
Kim Kardashian repeatedly interrupts a high-fashion photoshoot, declaring that 'something's not right' with her outfit. Each time, she uses her phone to order a new SKIMS product which is promptly delivered by DoorDash, leading to multiple outfit changes until she is finally satisfied, only for the final shot to be interrupted by another delivery.
[02]
Simple outline
- 1Identify a critical need
- 2Summon an on-demand solution
- 3Achieve the perfect result
- 4Deliver a comedic twist
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Visual hook · 100%
An extreme, high-fashion, black and white close-up shot of Kim Kardashian's face, creating a dramatic and cinematic opening that leverages celebrity recognition.
[06]
Hook template
Steal this for your own video
Open on an extreme black-and-white, editorial-style close-up of in , held in a dramatic cinematic stillness, before .
- — Open on an extreme black-and-white, editorial-style close-up of a world-famous chef in a pristine Michelin-star kitchen, held in a dramatic cinematic stillness, before she tastes the sauce and whispers 'something's missing.'
- — Open on an extreme black-and-white, editorial-style close-up of a legendary NBA coach on the sideline during Game 7, held in a dramatic cinematic stillness, before he slowly turns and calls an unexpected timeout.
- — Open on an extreme black-and-white, editorial-style close-up of a local real estate agent (you) in a luxury empty mansion, held in a dramatic cinematic stillness, before you freeze mid-pose and say 'wait, this listing photo is wrong.'
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Juxtapose a polished, perfect final product with the protagonist's sudden declaration that something is fundamentally wrong, creating immediate intrigue and conflict.
Payoff
Just as the perfect outcome is finally achieved, a final, unexpected interruption occurs, providing a comedic twist that reinforces the brand's core identity or a secondary feature.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Perfectionist's Panic
A high-stakes situation is repeatedly derailed by a small but critical flaw, which can only be solved by an on-demand delivery, culminating in a final, humorous brand reinforcement.
- 1
The Flaw in Perfection
The protagonist, in a high-stakes professional environment, halts all progress to identify a critical, specific problem that prevents the desired outcome.
- 2
The Problem-Solving Loop
The scene descends into a fast-paced, chaotic scramble to fix the issue. This involves multiple attempts and failures, with each failure leading to a more specific diagnosis of the required solution, escalating the urgency.
- 3
The On-Demand Savior
The specific, correct solution is delivered instantly by the service, presented as the key to resolving the chaos and enabling success.
- 4
The Restoration of Order
With the correct item/tool, the protagonist declares readiness, and the environment shifts back from chaos to the initial state of polished professionalism, signaling the problem is solved.
Themes
Techniques
Trends
Post caption
In case of outfit emergencies. @SKIMS, now available on @Doordash. #doordashpartner
Text overlays
branding · end
SKIMS NOW ON DOORDASH
Transcript
Give me two seconds. Something's not right. Is that his skin? Thank you. Give me a sec. Okay. That's better. Hey. I'm ready. Back to worse. Everybody settle this time. Tighter. Tighter. Tighter. God, Kim. We're tight enough. But this isn't. We need to scam. Your life's done. Actually, order for Kim.