Viral Hooks
Trending short videosKim Kardashian's DoorDash SKIMS photoshoot
D

@doordash

Instagram · Carousel

@doordash honestly, the hot bag has never looked hotter @skims, now on @doordash ❤️

View original on Instagram

Performance

Views
354.9K
Likes
23.7K
Comments
335
Engagement
6.8%
Outlier
3.2×

Video #45849 · Carousel

Kim Kardashian's DoorDash SKIMS photoshootfrom @doordash

[01]

Overview

This is a promotional photo carousel for a collaboration between SKIMS and DoorDash, featuring Kim Kardashian. The images showcase her modeling a black SKIMS dress while holding a branded red DoorDash bag and SKIMS products, blending high fashion with the convenience of a delivery service.

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoShowcase CarouselLifestyle Showcase
Elements
Solid Color BackgroundDirect FlashProduct Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

honestly, the hot bag has never looked hotter

Visual hook · 40%

The primary visual hook is the immediate recognition of celebrity Kim Kardashian. This is amplified by the unexpected juxtaposition of her high-fashion, glamorous aesthetic with the everyday, utilitarian DoorDash delivery bag, creating a strong pattern interrupt.

[06]

Hook template

Steal this for your own video

Honestly, the [everyday or unglamorous item] has never looked [positive descriptor tied to that item].

  • — Honestly, the gas station coffee cup has never looked classier.
  • — Honestly, the hospital scrubs have never looked cooler.
  • — Honestly, the gym bag has never looked more expensive.

Themes

  • Luxury
  • Convenience
  • Brand Collaboration
  • Celebrity Culture

Techniques

  • Studio Lighting
  • Direct Flash
  • Professional Styling

Trends

  • Celebrity Endorsement
  • Cross-Brand Promotion
  • High-Low Fashion Pairing

Post caption

honestly, the hot bag has never looked hotter @skims, now on @doordash ❤️

Kim Kardashian's DoorDash SKIMS photoshoot | Viral Hooks