@jennaphipps
Instagram · 10 Shot
@jennaphipps missing some trims and curtains but we will get there 😂
Trending short videosBefore and after home renovation
The edit1 shot · 1 text
Shots Text0:17
Performance
- Views
- 1.4M
- Likes
- 44.2K
- Comments
- 207
- Engagement
- 3.1%
- Outlier
- 1.4×
- Length · 14 Oct 2026
- 0:17
Video #45960 · 10 Shot
Before and after home renovationfrom @jennaphipps
[01]
Overview
The video begins by showing a woman in a dilapidated, abandoned house, with quick cuts to messy rooms, posing the question of renovation via a text overlay. After a musical transition, it reveals the stunning 'after' state, showcasing a series of clips of the fully renovated, modern, and stylish home, highlighting the new design, materials, and scenic views.
[02]
Simple outline
- 1Pose collaborative question
- 2Show undesirable 'before' state
- 3Execute abrupt transition
- 4Reveal aspirational 'after' montage
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 75%
should we renovate this abandoned house together?
Visual hook · 25%
A woman stands at the top of a dark, dilapidated staircase in an abandoned-looking house with wood-paneled walls, immediately establishing a scene of disrepair and creating curiosity about the potential transformation.
[06]
Hook template
Steal this for your own video
should we this together?
- — should we renovate this abandoned house together?
- — should we revive this dying sourdough starter together?
- — should we rebuild this 1987 rusted Honda Civic together?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct question to the audience that frames the upcoming transformation as a shared journey, immediately creating viewer buy-in and establishing the 'problem' to be solved.
Payoff
The viewer experiences a strong sense of satisfaction and resolution from the stark, positive contrast between the initial problem and the final, aspirational outcome, delivered in a rapid, visually rich sequence.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Abrupt Transformation
To create maximum satisfaction by establishing a highly undesirable 'before' state and then revealing a hyper-desirable 'after' state using a jarring audio-visual transition that amplifies the contrast and impact of the transformation.
- 1
The Problem Montage
A rapid sequence of short clips showcasing the full extent of the undesirable 'before' state. This sets the baseline and builds anticipation for the resolution.
- 2
The Sonic & Visual Rupture
A hard, non-diegetic cut where both the audio track and visual style change dramatically and instantly. This acts as a powerful narrative break, signaling the shift from problem to solution.
- 3
The Aspirational Showcase
A fast-paced montage of aesthetically pleasing shots revealing the completed 'after' state from multiple angles and perspectives. This delivers an overwhelming and satisfying payoff.
Themes
Techniques
Trends
Post caption
missing some trims and curtains but we will get there 😂
Text overlays
title · beginning
should we renovate this abandoned house together?
Transcript
That's why I love Leslie