@throwingfits
Instagram · One Shot
@throwingfits I’ve made a huge mistake
@throwingfits
Instagram · One Shot
@throwingfits I’ve made a huge mistake
Performance
Video #46022 · One Shot
[01]
The video features a clip of Mark Zuckerberg sitting in a pub, drinking a Guinness with a disappointed and contemplative expression. A text overlay throughout the video describes the feeling of an anticipated online purchase failing to bring happiness, using the visual of Zuckerberg to personify this relatable emotion.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
when the item finally arrives in the mail and does not even come close to filling the void
Visual hook · 40%
A close-up shot of a well-known public figure, Mark Zuckerberg, looking contemplative and disappointed while drinking a pint of Guinness in a pub.
[06]
Steal this for your own video
when finally and does not even come close to
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay presents a highly relatable, often melancholic, modern-day problem or feeling, immediately establishing the video's emotional premise.
Payoff
The video lingers on the subject's state of disappointment, validating the viewer's shared experience and solidifying the melancholic mood.
[08]
The structural pattern this video runs on
Framework
The Void Remains
Visually confirming a relatable, negative internal state (stated via text) through a subject's slow, contemplative action and subsequent subtle, disappointed reaction.
The Contemplative Act
The subject performs a slow, deliberate, and mundane action, creating a moment of quiet reflection that allows the viewer to anticipate the emotional outcome.
The Silent Verdict
The subject's subtle, non-verbal expression and body language shift to confirm the negative feeling from the hook, providing a quiet, emotional payoff.
I’ve made a huge mistake
title · throughout
when the item finally arrives in the mail and does not even come close to filling the void