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@officialbroadwayworld One big happy family 馃挍 Six former Mary Todd Lincolns gathered backstage at Oh, Mary! (@ohmaryplay) after seeing Bowen Yang (@fayedunaway) take the stage in the hit play. See more backstage photos at the link in our bio. 馃摳: Bruce Glikas @bruglikas @broadwaybruce_
Performance
Video #46091 路 Carousel
[01]
This is a carousel of 13 photos from backstage at the play 'Oh, Mary!'. The images feature actor Bowen Yang with a group of visiting celebrities, including Jane Krakowski, Maya Rudolph, and John Cameron Mitchell. The photos capture the fun, celebratory, and candid atmosphere of the gathering through a series of group shots and intimate portraits.
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[03]
270.6K11.9脳Maya Rudolph celebrates play extension@playbill 路 Themed Announcement
351.6K9.9脳Colorful collage of actors in period dresses@nymag 路 Editorial Carousel
221.5K10.3脳Celebrity emotional Broadway debut highlight@iheartradiobroadway 路 Milestone Moment Showcase
252K10.2脳Every actor playing Mary on Broadway@broadwaydirect 路 Team Showcase
178.3K1.7脳Actors in dramatic period costumes@officialbroadwayworld 路 Showcase Carousel
445.1K19.6脳Maya Rudolph celebrates play's success@officialbroadwayworld 路 Milestone Celebration593K20.4脳Pride parade promotional float video@ohmaryplay 路 Event Showcase
153.8K5.6脳Maya Rudolph Broadway quote graphic@officialbroadwayworld 路 Character Introduction
1.3M46.6脳Maya Rudolph Broadway casting announcement@playbill 路 Headlines
183K1.7脳Actor's passionate monologue about play@ohmaryplay 路 Anecdotal Philosophy
553.3K20.3脳Actress pouting on a couch during rehearsal.@people 路 Behind The Scenes
185.4K8.2脳Celebrity shares Broadway success story@latenightseth 路 Storytime[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook
One big happy family 馃挍 Six former Mary Todd Lincolns gathered backstage at Oh, Mary!
Visual hook
The first image is a diptych showing a group of recognizable celebrities making silly, expressive faces in one frame and smiling in the other, creating an immediate sense of fun and candidness that draws the viewer in.
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The promise the opener makes, and how the video pays it back
Hook
The carousel opens with a composite image that juxtaposes two versions of the same scene (e.g., one playful, one posed). This immediately establishes a dynamic tone and invites the user to see the different facets of the group.
Payoff
The final slide returns to a key element from the opening hook (e.g., the isolated 'playful' photo). This creates a satisfying narrative loop, reinforcing the overall theme and ending on a memorable note.
[08]
The structural pattern this video runs on
Framework
The Event Gallery Framework
To document an event by starting with a compelling, multi-faceted group shot, then exploring a variety of smaller, personal interactions and moods, before bookending the experience to create a complete and satisfying narrative loop.
The Anchor Shot
Present the polished, 'official' version of the main group photo as a standalone slide. This grounds the narrative and clearly establishes the key subjects.
The Interaction Montage
A sequence of slides that break away from the main group to feature smaller pairings and candid moments. This section intentionally varies in tone (e.g., high-energy laughter, quiet conversation, stylized poses) to add depth and showcase individual personalities.
The Wide Reveal
A slide that pulls back to show a larger group or wider context, demonstrating the full scale of the event beyond the initial core subjects.
The Alternate Takes
Interspersed slides that show slight variations of the main group shot. These 'B-roll' moments add authenticity and a 'behind-the-scenes' feel, rewarding the viewer for swiping through.
One big happy family 馃挍 Six former Mary Todd Lincolns gathered backstage at Oh, Mary! (@ohmaryplay) after seeing Bowen Yang (@fayedunaway) take the stage in the hit play. See more backstage photos at the link in our bio. 馃摳: Bruce Glikas @bruglikas @broadwaybruce_
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Broadway.com
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BroadwayWorld.com
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BroadwayWorld.com