@broadwaydirect
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@broadwaydirect From Cole Escola to Meg Stalter, take a look at the stars who’ve played Mary Todd Lincoln on Broadway so far in Oh, Mary! over the show’s two years at the Lyceum Theatre! Catch Meg Stalter in the role through September 12. #Broadway #OhMary
Performance
Video #36939 · Carousel
[01]
This is a promotional graphic for the Broadway play 'Oh, Mary!'. It's a collage featuring nine different actors who have portrayed the character Mary Todd Lincoln, all wearing the same costume but with varied, expressive faces. The purpose is to celebrate the cast history and promote the show.
[02]
[03]
671.1K24.6×Retro promotional play tour poster.@ohmaryplay · Themed Announcement
502.8K18.5×Broadway play promotional announcement poster@ohmaryplay · Themed Announcement
351.6K9.9×Colorful collage of actors in period dresses@nymag · Editorial Carousel
271.8K3.5×Cast does pass the phone trend@ohmaryplay
445.1K19.6×Maya Rudolph celebrates play's success@officialbroadwayworld · Milestone Celebration593K20.4×Pride parade promotional float video@ohmaryplay · Event Showcase
178.3K1.7×Actors in dramatic period costumes@officialbroadwayworld · Showcase Carousel
270.6K11.9×Maya Rudolph celebrates play extension@playbill · Themed Announcement
327K13.9×Meg Stalter Broadway announcement photo@vulture · Themed Announcement
553.3K20.3×Actress pouting on a couch during rehearsal.@people · Behind The Scenes
173.1K2.2×Celebrities backstage at a play@officialbroadwayworld · Event Showcase
283.1KCelebrity promo with comedic scream@ohmaryplay · Skit[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
EVERY MARY IN OH, MARY! ON BROADWAY
Verbal hook · 25%
From Cole Escola to Meg Stalter, take a look at the stars who’ve played Mary Todd Lincoln...
Visual hook · 40%
A visually arresting grid of nine different actors in the same historical costume and hairstyle, each displaying a unique and exaggerated facial expression. The repetition with variation creates a powerful pattern that draws immediate attention.
[07]
The promise the opener makes, and how the video pays it back
Hook
A definitive, all-encompassing headline that frames the entire collection being presented, promising a comprehensive look.
Payoff
An immediate feeling of completeness and authority, allowing the viewer to see the entire scope of the collection in a single glance and engage by comparing the different elements.
[08]
The structural pattern this video runs on
Framework
The Roster Collage
Compresses a list of related items into a single, visually dense composite image. This framework showcases the full scope and variety of a collection at once, trading swipe-through discovery for immediate impact and comparison.
The Visual Roster
A composite image that presents every item in the declared set side-by-side, using a consistent visual theme to unify them while allowing individual characteristics to stand out. This functions as a compressed, single-slide list.
From Cole Escola to Meg Stalter, take a look at the stars who’ve played Mary Todd Lincoln on Broadway so far in Oh, Mary! over the show’s two years at the Lyceum Theatre! Catch Meg Stalter in the role through September 12. #Broadway #OhMary
branding · photo_0
BROADWAY DIRECT
title · photo_0
EVERY MARY IN OH, MARY! ON BROADWAY