@lumiere_edu
Instagram · Graphic Yap
@lumiere_edu Level up your college application without spending a single dime with these top-tier, fully-funded summer programs! 🔥 Comment "SUMMER" below and we’ll send the ultimate list straight to your DMs. #CollegeAdmissions #Highschool #Research #CollegePrep #CollegeTips #HighSchoolStudent #Lumiere
Performance
Video #46139 · Graphic Yap
[01]
The creator stands in front of a wall and rapidly lists different college majors (Biology, Engineering, Business, Government, Computer Science). As he names each major, a corresponding list of free summer programs appears on screen as graphic overlays. He concludes with a call to action, asking viewers to follow his account and comment "SUMMER" to receive the full list.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
Free Summer Programs by Major
Verbal hook · 35%
Biology, engineering...
Visual hook · 5%
The creator stands and points upwards towards a numbered list format that appears on screen, immediately establishing a structured, informational visual pattern.
[06]
Steal this for your own video
Free for
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, on-screen title that immediately communicates the video's high-value proposition, segmented by a common user interest (e.g., 'Free [Resources] by [Category]').
Payoff
The explicit promise of delivering the complete, consolidated resource directly to the user in exchange for specific engagement actions (e.g., following and commenting a keyword).
[08]
The structural pattern this video runs on
Framework
The Gated Value Ladder
Presenting a rapid-fire preview of valuable, categorized information to build desire, then gating the complete resource behind a direct engagement call-to-action.
The Rapid-Fire Category Showcase
The presenter quickly cycles through several distinct categories. For each category, a title overlay appears, and one or more specific examples are visually revealed in a list format, demonstrating the breadth of the information available.
The Direct CTA
The presenter breaks the list-building pattern, addresses the camera directly, and delivers a clear, two-part call to action to unlock the full value.
Level up your college application without spending a single dime with these top-tier, fully-funded summer programs! 🔥 Comment "SUMMER" below and we’ll send the ultimate list straight to your DMs. #CollegeAdmissions #Highschool #Research #CollegePrep #CollegeTips #HighSchoolStudent #Lumiere
title · throughout
Free Summer Programs by Major
title · beginning
BIOLOGY
informational · beginning
RSI (Research Science Institute)
title · beginning
ENGINEERING
informational · beginning
MIT MITES Summer
informational · beginning
Clark Scholars Program (Texas Tech)
informational · middle
Navy SEAP
informational · middle
NASA High School Internships
informational · middle
Fermilab TARGET
title · middle
BUSINESS
informational · middle
Bank of America Student Leaders
informational · middle
Stockton Summer Entrepreneurship & Business Academy
title · middle
GOVERNMENT
informational · middle
Telluride Association Summer Seminar (TASP)
title · middle
COMPUTER SCIENCE
informational · middle
Kode With Klossy
informational · middle
Girls Who Code Summer Programs
informational · middle
USACO Training Camp
call-to-action · end
Follow my account
call-to-action · end
Comment SUMMER ⬇️ and I'll send you the full list of summer programs
Biology, engineering, business, government, computer science... Follow my accounting comments summer and I'll send you the full list of summer programs.