@lumiere_edu
Instagram · Graphic Yap
@lumiere_edu Looking to boost your college applications by competing in top-tier competitions for your major? 🔥 Comment "Research" below, and I'll help you kickstart your high school research journey! #CollegeAdmissions #Highschool #Research #CollegePrep #CollegeTips #HighSchoolStudent #Lumiere #Competitions
Performance
Video #44520 · Graphic Yap
[01]
The creator stands in front of a glass wall and rapidly lists five college majors: Biology, Engineering, Business, Political Science, and Computer Science. As he names each major, animated text overlays appear, listing one or more relevant free competitions for high school students, complete with logos. He concludes with a direct call-to-action, asking viewers to comment "RESEARCH" for help with doing research in high school.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Free Competitions By Major
Verbal hook · 40%
Biology, engineering, business, political science, computer science.
Visual hook · 5%
The creator points upward with his arm towards an empty space on the screen, creating anticipation for the graphic overlays that are about to appear and directing the viewer's attention.
[06]
Steal this for your own video
Free By
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, on-screen title card clearly states the video's value proposition and target audience (e.g., 'Free Competitions By Major').
Payoff
A direct, verbal Call to Action that offers further, related value, leveraging the authority and goodwill established by the preceding information dump.
[08]
The structural pattern this video runs on
Framework
The List Expansion
Establish a simple, repetitive 'Category -> Single Item' pattern, then intentionally break it by revealing a full, multi-item list for subsequent categories to create a surprise and a surge of perceived value.
The Pacing Set
Introduce the first category and reveal only the single, top-ranked item. This establishes a simple, fast-paced rhythm and sets viewer expectations for the format.
The Rhythm Reinforcement
Rapidly repeat the 'Category -> Single Item' pattern for two more categories, building momentum and locking the viewer into the established pattern.
The Pattern Shatter
Abruptly break the established rhythm. For the next category, reveal a full, multi-item list instead of just the top item, creating a moment of surprise and significantly increasing the perceived value of the information being shared.
The Value Confirmation
Immediately follow with another category and another multi-item list, confirming that the 'Pattern Shatter' was intentional and that the video is now delivering a higher density of information.
Looking to boost your college applications by competing in top-tier competitions for your major? 🔥 Comment "Research" below, and I'll help you kickstart your high school research journey! #CollegeAdmissions #Highschool #Research #CollegePrep #CollegeTips #HighSchoolStudent #Lumiere #Competitions
title · beginning
Free Competitions By Major
title · beginning
BIOLOGY
informational · beginning
RSI (Research Science Institute)
title · beginning
ENGINEERING
informational · beginning
NASA TechRise Student Challenge
title · beginning
BUSINESS
informational · beginning
Harvard Student Agencies Case Competition
title · middle
POLITICAL SCIENCE
informational · middle
US Senate Youth Program
informational · middle
JFK Profile in Courage Essay Contest
informational · middle
C-SPAN StudentCam
informational · middle
American Legion Oratorical Contest
informational · middle
Stossel in the Classroom Essay Contest
title · middle
COMPUTER SCIENCE
informational · middle
Congressional App Challenge
informational · middle
USACO
informational · middle
NCWIT Aspirations in Computing
call-to-action · end
Comment RESEARCH ↓
Biology, engineering, business, political science, computer science. Comment research for help doing research in high school.