@rubendegraaf
TikTok · Greenscreen Talking Head
@rubendegraaf If you want to scale your Shopify store the one thing you should do is create more trust in each step of your funnel. Put reviews, numbers of items sold, recommendations by authorities, awards were people can see them. This will create FOMO and extra trust to back up all your claims. #ecommercestore #shopifystore #shopifytips #landingpages #conversionrateoptimization
Performance
Video #4621 · Greenscreen Talking Head
[01]
The creator explains why Shopify store owners should replace their standard checkout logo with a custom image that includes social proof, like the number of items sold or happy customers. He shows before-and-after examples, demonstrates where to upload the image in Shopify settings, and offers a free, editable Canva template to viewers who comment and DM him.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Increase checkout conversions by 17% 🚀
Verbal hook · 40%
If you run a store on Shopify, then don't use your regular logo in your checkout.
Visual hook · 5%
A close-up of the speaker talking directly to the camera, with a clear screenshot of a Shopify checkout page visible in the background, immediately establishing the video's topic.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, counter-intuitive command targeted at a specific audience, combined with a promise of a quantifiable positive outcome.
Payoff
The viewer receives a clear path to obtaining a valuable, free resource that solves the initially presented problem, while the creator generates leads and high-intent engagement.
[08]
The structural pattern this video runs on
Framework
The Gated Solution Framework
Identify a common mistake within a niche, present a simple, superior alternative, and then offer a 'done-for-you' tool to implement it, gated behind a direct engagement call-to-action.
The Counter-Intuitive Mandate
Address a specific audience and instruct them NOT to do a common practice, immediately establishing a knowledge gap and positioning the creator as an authority.
The Superior Method Reveal
Visually and verbally present the 'correct' alternative, explaining the psychological principle that makes it more effective (e.g., 'creates more trust').
The Barrier Dissolver
Proactively identify and dismantle the most common perceived barriers to implementing the solution, such as cost, time, or technical skill, making the advice feel universally accessible.
The 'Done-For-You' Offer
Transition from abstract advice to a tangible asset by offering a free, pre-made tool or template that makes implementing the solution effortless for the viewer.
The Engagement Tollbooth
Conclude with a clear, multi-step call to action that requires specific user engagement (e.g., comment, follow, DM) in exchange for the free asset, converting passive viewers into active leads.
If you want to scale your Shopify store the one thing you should do is create more trust in each step of your funnel. Put reviews, numbers of items sold, recommendations by authorities, awards were people can see them. This will create FOMO and extra trust to back up all your claims. #ecommercestore #shopifystore #shopifytips #landingpages #conversionrateoptimization
title · beginning
Increase checkout conversions by 17% 🚀
informational · beginning
NO shopify plus or coding needed
If you run a store on Shopify, then don't use your regular logo in your checkout. Use an image like this instead with your social proof to create more trust. And no, you don't need Shopify Plus or being able to coach. You just need to upload an image with the extra social proof. I made a fully editable Canva checkout template that you can use as well and all you need to do is comment checkout and send me a DM and I will send it personally to you.