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Trending short videosDesigner explains award's origin story
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@design

Instagram · Vlog

@design Instagram Rings returns for its second year, celebrating those who aren’t afraid to take creative chances. The 2026 winners were selected by some of the world’s most iconic figures, including fashion designer Emily Adams Bode Aujla of @bode. Emily played a special role by designing this year’s physical Rings award, a four-leaf clover cut from Connemara marble, a rare green stone from the west coast of Ireland. In folklore, the stone is believed to bring good fortune to its wearer. She was inspired by her own collection of commemorative jewelry, from lockets and good luck charms to heirlooms and school rings. The result is an award that honors creative courage, craft and impact. Later this month, we’ll reveal the 2026 Rings winners on Instagram and we can’t wait to introduce them to the world.✨

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Performance

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Length · 20 Oct 2026
0:46

Video #46470 · Vlog

Designer explains award's origin storyfrom @design

[01]

Overview

The creator, designer Emily Adams Bode Aujla, introduces herself in her studio and walks through her design process for the Instagram Rings award. She explains that her inspiration came from personal commemorative jewelry, souvenirs, and good luck charms. She details the final design—a ring with a four-leaf clover made from Connemara marble from Ireland—connecting it to her family heritage and the psychology of luck, ultimately linking it to the award's purpose of honoring creative exploration.

[02]

Simple outline

  1. 1State creator and mission
  2. 2Anchor in personal history
  3. 3Detail symbolic components
  4. 4Elevate with a universal idea
  5. 5Reveal the ultimate purpose

[03]

Related videos

[04]

Classification

Format
Concepts
Origin StoryBrand ManifestoBehind The Scenes
Elements
B-Roll CutawayShallow Depth of FieldMontage EditingVoiceover

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

I'm Emily Adams Bodie Ajla, and we're here in my studio.

Visual hook · 40%

An extreme close-up, shallow depth-of-field shot of a hand dropping a gold ring onto a green gridded surface, creating immediate visual interest through motion and tight focus.

[06]

Hook template

Steal this for your own video

I'm [your name], I'm a [your role or profession], and we're here in my [your workspace] to [what you're about to show or explain].

  • — I'm Maya Torres, I'm a pastry chef, and we're here in my test kitchen to break down how I built our signature croissant from scratch.
  • — I'm Dr. Alan Reeves, I'm a physical therapist, and we're here in my clinic to walk through the exact stretches I give every desk worker.
  • — I'm Jordan Lee, I'm a luthier, and we're here in my garage workshop to show how I turn raw maple into a custom guitar.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A visually intriguing, context-free close-up of the final object, creating immediate curiosity about its identity and significance.

Payoff

A final, clear shot of the completed object, now fully contextualized and imbued with layers of meaning, solidifying its status as a symbol.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Symbolic Creation Narrative

To imbue a physical object or project with deep meaning by revealing the layers of personal, material, and philosophical inspiration behind its creation, transforming it from a simple item into a powerful symbol.

  1. 1

    The Authority Introduction

    The creator introduces themselves and their creative space, establishing credibility and setting the scene for the process.

  2. 2

    The Creative Brief

    The creator clearly states the project's objective or the problem they are solving, providing context for the creation.

  3. 3

    The Nostalgic Anchor

    The creator connects the project to a personal, relatable source of inspiration, often rooted in memory, family, or past experiences, to build an emotional foundation.

  4. 4

    The Material Storytelling

    The creator deconstructs the object, explaining how specific components, materials, or design choices are physical manifestations of the personal inspiration and heritage.

  5. 5

    The Universal Truth

    The narrative is elevated by linking the project's core theme to a broader psychological, philosophical, or cultural concept, giving the object intellectual weight and wider relevance.

  6. 6

    The Mission Statement Payoff

    The creator synthesizes all preceding elements to articulate the final object's deeper meaning and purpose, tying it back to the initial brief and delivering a satisfying conclusion.

Themes

  • Creativity
  • Heritage
  • Luck
  • Craftsmanship

Techniques

  • B-roll
  • Voiceover
  • Shallow depth of field

Post caption

Instagram Rings returns for its second year, celebrating those who aren’t afraid to take creative chances. The 2026 winners were selected by some of the world’s most iconic figures, including fashion designer Emily Adams Bode Aujla of @bode. Emily played a special role by designing this year’s physical Rings award, a four-leaf clover cut from Connemara marble, a rare green stone from the west coast of Ireland. In folklore, the stone is believed to bring good fortune to its wearer. She was inspired by her own collection of commemorative jewelry, from lockets and good luck charms to heirlooms and school rings. The result is an award that honors creative courage, craft and impact. Later this month, we’ll reveal the 2026 Rings winners on Instagram and we can’t wait to introduce them to the world.✨

Text overlays

  • branding · end

    Rings

Transcript

I'm Emily Adams Bodie Ajla, and we're here in my studio. When I was thinking about designing for rank, Instagram's creativity awards, I thought a lot about pieces that I've had or inherited throughout the years, like my commemorative school jewelry or souvenirs or good luck charms. My design features a four leaf clover cut from Connemar marble, which is a stone from the Best Coast Of Ireland, not far from where my family's from. Psychologists show that people we deem lucky actually create circumstances of luck through intuition and exploration. This annual Rank Award honors the hard work and creative exploration of its recipients.

Designer explains award's origin story | Viral Hooks