Viral Hooks
Trending short videosSkit about absurd hard seltzers
The edit1 shot · 12 text
Shots Text1:22

Performance

Views
1.6M
Likes
67.6K
Comments
253
Engagement
4.3%
Outlier
1.9×
Length · 30 Sept 2026
1:22

Video #46541 · Skit

Skit about absurd hard seltzersfrom @benmarshallstyle

[01]

Overview

In a comedic sketch, a man is bewildered to discover his coworkers are drinking hard seltzers from absurd brands like JCPenney and Jiffy Lube. As more bizarre brand extensions are revealed (Exxon, his dentist), his frustration grows until he finally gives in and tries a "DESK" branded seltzer, only to find he enjoys it and joins his coworkers in their strange new reality.

[02]

Simple outline

  1. 1Introduce relatable concept
  2. 2Inject an absurd twist
  3. 3Escalate the absurdity
  4. 4Character questions reality
  5. 5Character accepts new reality

[03]

Related videos

[04]

Classification

Format
Concepts
Satirical ExpertiseRelatable Skit
Elements
Comedic PropReaction ShotJump CutB-Roll CutawayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

everybody's doing seltzers now WHAT YOU SIPPING ON?

Verbal hook · 45%

What you sipping on?

Visual hook · 5%

A medium shot of a man in a striped sweater sitting at a desk, who turns with a slight smile to address someone off-camera, creating an immediate sense of conversation and drawing the viewer in.

[06]

Hook template

Steal this for your own video

everybody's doing [trending thing] now [QUESTION ASKED CASUALLY IN CAPS]?

  • — everybody's doing pickleball now WHAT'S YOUR DUPR?
  • — everybody's doing cold plunges now HOW LONG DID YOU LAST?
  • — everybody's doing Substack newsletters now WHAT'S YOURS ABOUT?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A casual, everyday question about a common trend or topic, establishing a baseline of normalcy before the central premise is twisted.

Payoff

The protagonist fully joins the other characters in celebrating the absurd reality, creating a unified and satisfying comedic resolution where the dissenter becomes a believer.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Absurdity Conversion

A protagonist, acting as an audience surrogate, is confronted with an absurd variation of a familiar concept. The tension builds as the absurdity is escalated and normalized by other characters, culminating in the protagonist's eventual conversion to the new, absurd reality.

  1. 1

    The Normalcy Anchor

    The scene begins with a mundane interaction about a popular or relatable topic, grounding the audience in a familiar reality.

  2. 2

    The Absurd Inciting Incident

    A character introduces a single, bizarre deviation from the established norm, creating the central comedic conflict.

  3. 3

    The Sanity Check

    The protagonist (audience surrogate) questions the absurd element, voicing the audience's disbelief and establishing their role as the 'straight man'.

  4. 4

    The Normalization Defense

    The other character(s) defend the absurdity as completely normal, often using flawed logic or citing other examples to gaslight the protagonist.

  5. 5

    The Escalation Reinforcement

    A new element or character enters, not only validating the initial absurdity but introducing an even more extreme example, compounding the protagonist's confusion.

  6. 6

    The Absurdity Avalanche

    A rapid-fire succession of increasingly ridiculous examples are presented, overwhelming the protagonist and accelerating the comedic pace.

  7. 7

    The Protagonist's Breaking Point

    The protagonist's resistance peaks, leading to an emotional outburst of confusion, frustration, or a direct challenge to the absurd reality.

  8. 8

    The Logic-Breaking Pivot

    The conflict briefly shifts to an unrelated, often personal, attack on the protagonist, further destabilizing their sense of reality and adding a layer of surreal humor.

  9. 9

    The Ultimate Test

    The protagonist, in a final attempt to disprove the absurd world, poses a definitive test based on its own flawed logic.

  10. 10

    The Conversion

    The test confirms the absurd reality. Defeated, the protagonist tries the absurd thing and discovers they enjoy it, beginning their acceptance.

Themes

  • Consumer trends
  • Brand extension
  • Absurdism
  • Peer pressure

Techniques

  • Satire
  • Exaggeration
  • Irony

Post caption

@pleasedontdestroy - Hard Seltzer - SNL

Text overlays

  • contextual · beginning

    everybody's doing seltzers now WHAT YOU SIPPING ON?

  • contextual · beginning

    JUST A JCPENNEY

  • contextual · beginning

    THE DEPARTMENT STORE?

  • contextual · beginning

    JIFFY LUBE

  • contextual · middle

    WHAT IS GOING ON?

  • contextual · middle

    MY DENTIST

  • contextual · middle

    I DON'T UNDERSTAND

  • contextual · middle

    AM I AWAKE?

  • contextual · end

    DESK HAVE ONE?

  • contextual · end

    THE DESK HAS ONE

  • contextual · end

    THAT'S PRETTY GOOD

  • contextual · end

    CHEERS BROTHERS

Transcript

What you sipping on? Probably just a hard seltzer. Nice. What kind? JCPenney. The department store? Yeah. They're doing hard seltzers now. What? Yeah. Ever since White Claw blew up, everyone's doing them. Bud Light, Corona, JCPenney. Oh, Ben Ness. Oh, you're drinking JCPenney? You know it. You know about this? Good some seltzers myself. Jiffy Lube. Here's my... Good to see you. What is going on? Come on. Everyone's doing it? JCPenney, Jiffy Lube. Exxon, Verizon. Better Riccardi. Who? My dentist. I don't understand why you like these. You don't have to understand everything. Yeah. Like, we don't understand what you see in your girlfriend. What? But we we don't get No. Am I awake? I also got this summer variety pack. Oh, nice. This is so nice. That's for everybody. And John, if you want one, take one. Oh. Hate when he's getting there. The JC Pen ones, sometimes they get in there. Yeah. Stop swerving like that. Just chill out. Oh, who's this an impression of? Bull, I'm Josh. John. Me. Yes. Oh, yeah. That's cool. Does the desk have one? No. Probably not. I don't know. Okay. So, yeah, it's Oh, yeah. The desk have. What is going on? The time one. Fine. That's pretty good. Come on. Cheers, brothers. Come on. That was rough.

Skit about absurd hard seltzers | Viral Hooks