@benmarshallstyle
Instagram · Skit
@benmarshallstyle @pleasedontdestroy - Hard Seltzer - SNL
@benmarshallstyle
Instagram · Skit
@benmarshallstyle @pleasedontdestroy - Hard Seltzer - SNL
Performance
Video #46541 · Skit
[01]
In a comedic sketch, a man is bewildered to discover his coworkers are drinking hard seltzers from absurd brands like JCPenney and Jiffy Lube. As more bizarre brand extensions are revealed (Exxon, his dentist), his frustration grows until he finally gives in and tries a "DESK" branded seltzer, only to find he enjoys it and joins his coworkers in their strange new reality.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
everybody's doing seltzers now WHAT YOU SIPPING ON?
Verbal hook · 45%
What you sipping on?
Visual hook · 5%
A medium shot of a man in a striped sweater sitting at a desk, who turns with a slight smile to address someone off-camera, creating an immediate sense of conversation and drawing the viewer in.
[06]
Steal this for your own video
everybody's doing now ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A casual, everyday question about a common trend or topic, establishing a baseline of normalcy before the central premise is twisted.
Payoff
The protagonist fully joins the other characters in celebrating the absurd reality, creating a unified and satisfying comedic resolution where the dissenter becomes a believer.
[08]
The structural pattern this video runs on
Framework
The Absurdity Conversion
A protagonist, acting as an audience surrogate, is confronted with an absurd variation of a familiar concept. The tension builds as the absurdity is escalated and normalized by other characters, culminating in the protagonist's eventual conversion to the new, absurd reality.
The Normalcy Anchor
The scene begins with a mundane interaction about a popular or relatable topic, grounding the audience in a familiar reality.
The Absurd Inciting Incident
A character introduces a single, bizarre deviation from the established norm, creating the central comedic conflict.
The Sanity Check
The protagonist (audience surrogate) questions the absurd element, voicing the audience's disbelief and establishing their role as the 'straight man'.
The Normalization Defense
The other character(s) defend the absurdity as completely normal, often using flawed logic or citing other examples to gaslight the protagonist.
The Escalation Reinforcement
A new element or character enters, not only validating the initial absurdity but introducing an even more extreme example, compounding the protagonist's confusion.
The Absurdity Avalanche
A rapid-fire succession of increasingly ridiculous examples are presented, overwhelming the protagonist and accelerating the comedic pace.
The Protagonist's Breaking Point
The protagonist's resistance peaks, leading to an emotional outburst of confusion, frustration, or a direct challenge to the absurd reality.
The Logic-Breaking Pivot
The conflict briefly shifts to an unrelated, often personal, attack on the protagonist, further destabilizing their sense of reality and adding a layer of surreal humor.
The Ultimate Test
The protagonist, in a final attempt to disprove the absurd world, poses a definitive test based on its own flawed logic.
The Conversion
The test confirms the absurd reality. Defeated, the protagonist tries the absurd thing and discovers they enjoy it, beginning their acceptance.
@pleasedontdestroy - Hard Seltzer - SNL
contextual · beginning
everybody's doing seltzers now WHAT YOU SIPPING ON?
contextual · beginning
JUST A JCPENNEY
contextual · beginning
THE DEPARTMENT STORE?
contextual · beginning
JIFFY LUBE
contextual · middle
WHAT IS GOING ON?
contextual · middle
MY DENTIST
contextual · middle
I DON'T UNDERSTAND
contextual · middle
AM I AWAKE?
contextual · end
DESK HAVE ONE?
contextual · end
THE DESK HAS ONE
contextual · end
THAT'S PRETTY GOOD
contextual · end
CHEERS BROTHERS
What you sipping on? Probably just a hard seltzer. Nice. What kind? JCPenney. The department store? Yeah. They're doing hard seltzers now. What? Yeah. Ever since White Claw blew up, everyone's doing them. Bud Light, Corona, JCPenney. Oh, Ben Ness. Oh, you're drinking JCPenney? You know it. You know about this? Good some seltzers myself. Jiffy Lube. Here's my... Good to see you. What is going on? Come on. Everyone's doing it? JCPenney, Jiffy Lube. Exxon, Verizon. Better Riccardi. Who? My dentist. I don't understand why you like these. You don't have to understand everything. Yeah. Like, we don't understand what you see in your girlfriend. What? But we we don't get No. Am I awake? I also got this summer variety pack. Oh, nice. This is so nice. That's for everybody. And John, if you want one, take one. Oh. Hate when he's getting there. The JC Pen ones, sometimes they get in there. Yeah. Stop swerving like that. Just chill out. Oh, who's this an impression of? Bull, I'm Josh. John. Me. Yes. Oh, yeah. That's cool. Does the desk have one? No. Probably not. I don't know. Okay. So, yeah, it's Oh, yeah. The desk have. What is going on? The time one. Fine. That's pretty good. Come on. Cheers, brothers. Come on. That was rough.