@applemusic
Instagram · Vlog
@applemusic Go behind the scenes of Made by Sound. A story of music, collaboration and craft with @fredagainagainagainagainagain and @nest.acoustics. Discover how sound brought the Apple Music logo to life, captured entirely in camera. Just music, made visible.
Performance
Video #46594 · Vlog
[01]
The narrator explains the concept behind the Apple Music rebrand, which involved using sound to create the visuals. The video showcases the custom-built rig that manipulates liquid using sound frequencies, the collaboration with a music artist to create the sound, and the filming process that captured the logo forming through these practical effects, culminating in the final animated logo.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
The redesign of Apple Music
Verbal hook · 45%
For the rebrand of Apple Music, we wanted sound to create the visuals.
Visual hook · 25%
A silhouetted hand interacts with a physical Apple Music logo submerged in a mysterious, glowing blue liquid, creating an intriguing and high-production visual.
[06]
Steal this for your own video
For , we wanted to create .
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a visually intriguing but mysterious final product, immediately followed by a statement of the ambitious creative philosophy that produced it.
Payoff
Showcase the polished, final outcome in its intended context, demonstrating the successful resolution of the initial creative problem and providing a satisfying visual and conceptual conclusion.
[08]
The structural pattern this video runs on
Framework
The Process Reveal
Deconstructing a complex, beautiful outcome by revealing the step-by-step creative and technical process behind its creation, transforming an abstract concept into a tangible result.
The Guiding Question
Frame the core creative challenge as a 'how-to' problem, establishing the central conflict or question the narrative will solve.
The Conceptual Solution
Distill the complex goal into a simple, elegant core idea or concept that will guide the execution.
The Mechanical Deconstruction
Reveal the physical tools, rigs, or technical methods used to execute the concept, showing the 'behind-the-scenes' machinery.
The Human Collaboration
Introduce a high-status collaborator or the human element of artistry that elevates the process beyond mere technical execution.
The Synthesis Statement
Explicitly state how the technical process and the artistic input combine to achieve the initial goal, concluding the explanation phase.
Go behind the scenes of Made by Sound. A story of music, collaboration and craft with @fredagainagainagainagainagain and @nest.acoustics. Discover how sound brought the Apple Music logo to life, captured entirely in camera. Just music, made visible.
title · beginning
The redesign of Apple Music
contextual · beginning
made by sound
For the rebrand of Apple Music, we wanted sound to create the visuals. How do we take this idea of music and distill it into something visually beautiful? Essentially, the idea was to create the perfect sound wave. We take a frequency and we play it through a rig. This rig then moves a large amount of liquid at the frequency of the notes. We partnered with one of the world's best music artists to create the notes for the final mnemonic. And then we use that sound to create the visuals.