@helloapple
Instagram · Carousel
@helloapple The American-made titanium that brings iPhone Duo to life.
Trending short videosManufacturing titanium for a new iPhone.
The edit1 shot · 5 text
Shots Text
Performance
- Views
- 484.5K
- Likes
- 32.3K
- Comments
- 177
- Engagement
- 6.7%
- Outlier
- 2.5×
Video #47006 · Carousel
Manufacturing titanium for a new iPhone.from @helloapple
[01]
Overview
This is a 7-image carousel post that provides a behind-the-scenes look at the manufacturing of titanium for a new product, the 'iPhone Duo'. The post highlights Apple's partnership with and investment in a U.S.-based supplier, Perryman Company, showcasing the industrial process from raw material to finished components and emphasizing the material's strength and durability.
[02]
Simple outline
- 1Announce the core component.
- 2Spotlight the key partner.
- 3Visualize the creation process.
- 4Reveal the final user benefit.
[03]
Related videos
62.5KBehind the scenes design moodboard@merit · Behind The Scenes
29.9KVintage black and white Mustang photoshoot.@garrettking.co · Lifestyle Carousel
2.1M1.2×Rhode lip tint phone case advertisement.@rhode · Product Showcase
2.5M16.9×Aesthetic skincare product launch photos.@rhode · Product Showcase
127.5K1.9×Eclectic brand mood board photo dump.@marcusmilione · Statement Carousel
27.7KFurniture brand's 11-year origin story.@doweljones · Origin Story Carousel
21.2KFictional trend report for 2025 colors.@officialbgsu · Editorial Carousel
218.5K14.9×Aesthetic showcase of a handmade coffee set.@bluvanilia · Product Showcase
764KEdgy fashion and accessory product drop@heavn · Product Showcase
2.1M2.5×Friends on a no-phone road trip.@nudeproject · Journey Documentation
119.2K5.5×Entrepreneur's brand and lifestyle photo dump.@sweetsound · Lifestyle Showcase
987.6KFashion models in a pink heart-shaped tub.@heavn · Product Showcase[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Manufacturing iPhone Duo with U.S. titanium
Verbal hook · 25%
The American-made titanium that brings iPhone Duo to life.
Visual hook · 40%
The first image immediately grabs attention with a high-contrast shot of a glowing, red-hot cylinder of titanium being forged by massive blue industrial machinery, creating a dramatic visual of intense heat and power.
[06]
Hook template
Steal this for your own video
Open on a close-up of in the middle of , framed against , revealing the hidden origin of .
- — Open on a close-up of molten glass glowing orange in the middle of being hand-blown, framed against a dark, smoky workshop, revealing the hidden origin of the wine glass on your dinner table.
- — Open on a close-up of raw cacao beans tumbling in the middle of a fiery roasting drum, framed against gleaming steel factory equipment, revealing the hidden origin of your favorite chocolate bar.
- — Open on a close-up of a white-hot steel blade in the middle of being hammered on an anvil, framed against a pitch-black forge, revealing the hidden origin of the chef's knife in your kitchen drawer.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, declarative headline on Slide 1 that announces the product and its premium material, paired with a visually dramatic image of the raw material in production.
Payoff
The final slide connects the entire industrial journey back to a simple, desirable product feature. It translates the complex process into a tangible benefit for the end-user, answering the 'So what?' question and justifying the preceding narrative.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Origin Story
To build value and brand trust by revealing the 'behind-the-scenes' story of a single, high-value component. The narrative progresses from a macro announcement, through the raw manufacturing process with a key partner, and resolves by connecting that process to a tangible user benefit.
- 1
The Partner Spotlight
Slide 2 shifts focus from the 'what' to the 'who' by introducing the specific supplier. This grounds the story in a real-world partnership and adds a layer of authenticity.
- 2
The Commitment Quantifier
Slide 3 adds weight and credibility by revealing a specific, impressive number (e.g., investment, resources, time) that demonstrates the scale of the commitment to the partnership and material.
- 3
The Process Montage
Slides 4-6 form a multi-slide sequence that visually and textually walks the audience through the manufacturing process. It uses a mix of text-free 'mood' shots (molten metal) and descriptive slides to show the transformation from raw material to finished component, building intrigue and demonstrating craftsmanship.
Themes
Techniques
Trends
Post caption
The American-made titanium that brings iPhone Duo to life.
Text overlays
title · photo_0
Manufacturing iPhone Duo with U.S. titanium
informational · photo_1
American suppliers like Perryman Company are producing key materials and components in U.S. facilities, starting with the titanium at the heart of iPhone Duo.
informational · photo_2
Apple is committing up to $100 million over the next three years to Perryman, a family-owned business that manufactures specialty titanium products.
informational · photo_4
Perryman melts, forges, and rolls titanium at its Pennsylvania headquarters. It will at first supply titanium for iPhone Duo, with the partnership expected to expand over time.
informational · photo_6
The grade 5 titanium enclosure on iPhone Duo is exceptionally strong, providing amazing durability to the first foldable iPhone.