@usga
Instagram · Carousel
@usga The @internetinvite is stacked with big names. Who’s got the game to back it up? ⛳️
@usga
Instagram · Carousel
@usga The @internetinvite is stacked with big names. Who’s got the game to back it up? ⛳️
Performance
Video #47230 · Carousel
[01]
This is a 4-slide carousel post promoting the 'Internet Invitational' golf tournament. It categorizes participants into different handicap index brackets, using each slide to feature a specific bracket with a list of names and a photo of a notable person from that group.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
INTERNET INVITATIONAL BY HANDICAP INDEX®
Verbal hook
Who’s got the game to back it up? ⛳️
Visual hook
The carousel format featuring lists of well-known names and celebrities (like Johnny Manziel and Jon Gruden) creates curiosity, prompting viewers to swipe through to see who is participating in each skill bracket.
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide serves as a title card, introducing the overarching theme (an event or topic) and the specific metric that will be used for ranking, creating curiosity about the list's contents.
Payoff
The final slide completes the ranking by presenting the lowest or most relatable tier. This often includes surprising or humorous entries that serve as a final point of discussion and engagement.
[08]
The structural pattern this video runs on
Framework
The Tiered Leaderboard
To present a ranked list of entities by segmenting them into distinct, ordered performance tiers. The structure starts with the most elite tier and descends, encouraging users to swipe through to find familiar names and see how different groups compare.
The Elite Tier Reveal
The first data slide presents the highest-performing category, establishing the 'best of the best' and setting a performance benchmark that hooks the user into swiping to see the next levels.
The Descending Tiers
A sequence of one or more slides that systematically reveal progressively lower-ranked categories, maintaining swipe momentum as users scan for familiar names or compare different performance groups.
The @internetinvite is stacked with big names. Who’s got the game to back it up? ⛳️
title · photo_0
INTERNET INVITATIONAL BY HANDICAP INDEX® >>>>>>>>>>>>>>
title · photo_1
PLUS HANDICAP INDEX
informational · photo_1
BRAD DALKE +7.2 RYAN RUFFELS +6.8 GEORGE BRYAN +6.4 MICAH MORRIS +5.9 PETER FINCH +4.2 EVAN THOMPSON +3.8 JOSH KELLEY +3.6 ROGER STEELE +2.8 MASON NUTT +2.6 FAT PEREZ +2.4 PAIGE SPIRANAC +2.4 COLE LANTZ +2.3 GRANT HORVAT +1.9 DANIEL SALONER +1.5 BOBBY RAY +1.0 JAKE ADAMS +1.0 MALOSI +0.7
title · photo_2
0.0 - 9.9 HANDICAP INDEX
informational · photo_2
SABRINA ANDOLPHO 0.4 JOHNNY MANZIEL 1.7 ANDREW SANTINO 2.1 RYAN WHITNEY 2.1 SAM RIGGS 3.0 CHAZ 3.2 KEITH YANDLE 3.8 TYLER TONEY 4.6 FRANCIS ELLIS 4.6 FRANKIE BORRELLI 5.3 DALTOOSH 5.4 JUSTIN GAETHJE 7.1 KAROL PRISCILLA 8.4 SALIM 9.8
title · photo_3
10.0 - 19.9 HANDICAP INDEX
informational · photo_3
JOEY COLD CUTS 10.5 JASON WILLIAMS 10.7 BOBBY BERGER 12.9 JON GRUDEN 13.7 TRENT RYAN 15.1 PFT COMMENTER 17.0