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Instagram · Carousel

@usga The @internetinvite is stacked with big names. Who’s got the game to back it up? ⛳️

View original on Instagram

The edit1 shot · 7 text
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Performance

Views
614.9K
Likes
41K
Comments
2K
Engagement
7%
Outlier
14.6×

Video #47230 · Carousel

Golf tournament participant handicap listfrom @usga

[01]

Overview

This is a 4-slide carousel post promoting the 'Internet Invitational' golf tournament. It categorizes participants into different handicap index brackets, using each slide to feature a specific bracket with a list of names and a photo of a notable person from that group.

[02]

Simple outline

  1. 1Establish the ranking concept.
  2. 2Reveal the elite performance tier.
  3. 3Unveil subsequent descending tiers.

[03]

Related videos

[04]

Classification

Format
Concepts
Team ShowcaseEditorial CarouselEvent Showcase
Elements
Text OverlayTemplated Graphic LayoutGraphic OverlaySolid Color Background

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

INTERNET INVITATIONAL BY HANDICAP INDEX®

Verbal hook

Who’s got the game to back it up? ⛳️

Visual hook

The carousel format featuring lists of well-known names and celebrities (like Johnny Manziel and Jon Gruden) creates curiosity, prompting viewers to swipe through to see who is participating in each skill bracket.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening slide serves as a title card, introducing the overarching theme (an event or topic) and the specific metric that will be used for ranking, creating curiosity about the list's contents.

Payoff

The final slide completes the ranking by presenting the lowest or most relatable tier. This often includes surprising or humorous entries that serve as a final point of discussion and engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Tiered Leaderboard

To present a ranked list of entities by segmenting them into distinct, ordered performance tiers. The structure starts with the most elite tier and descends, encouraging users to swipe through to find familiar names and see how different groups compare.

  1. 1

    The Elite Tier Reveal

    The first data slide presents the highest-performing category, establishing the 'best of the best' and setting a performance benchmark that hooks the user into swiping to see the next levels.

  2. 2

    The Descending Tiers

    A sequence of one or more slides that systematically reveal progressively lower-ranked categories, maintaining swipe momentum as users scan for familiar names or compare different performance groups.

Themes

  • Competition
  • Sports
  • Influencer Culture
  • Ranking

Techniques

  • Text Overlay
  • Graphic Design
  • Templated Layout
  • Portrait Photography

Trends

  • Influencer-led events
  • Data visualization in sports

Post caption

The @internetinvite is stacked with big names. Who’s got the game to back it up? ⛳️

Text overlays

  • title · photo_0

    INTERNET INVITATIONAL BY HANDICAP INDEX® >>>>>>>>>>>>>>

  • title · photo_1

    PLUS HANDICAP INDEX

  • informational · photo_1

    BRAD DALKE +7.2 RYAN RUFFELS +6.8 GEORGE BRYAN +6.4 MICAH MORRIS +5.9 PETER FINCH +4.2 EVAN THOMPSON +3.8 JOSH KELLEY +3.6 ROGER STEELE +2.8 MASON NUTT +2.6 FAT PEREZ +2.4 PAIGE SPIRANAC +2.4 COLE LANTZ +2.3 GRANT HORVAT +1.9 DANIEL SALONER +1.5 BOBBY RAY +1.0 JAKE ADAMS +1.0 MALOSI +0.7

  • title · photo_2

    0.0 - 9.9 HANDICAP INDEX

  • informational · photo_2

    SABRINA ANDOLPHO 0.4 JOHNNY MANZIEL 1.7 ANDREW SANTINO 2.1 RYAN WHITNEY 2.1 SAM RIGGS 3.0 CHAZ 3.2 KEITH YANDLE 3.8 TYLER TONEY 4.6 FRANCIS ELLIS 4.6 FRANKIE BORRELLI 5.3 DALTOOSH 5.4 JUSTIN GAETHJE 7.1 KAROL PRISCILLA 8.4 SALIM 9.8

  • title · photo_3

    10.0 - 19.9 HANDICAP INDEX

  • informational · photo_3

    JOEY COLD CUTS 10.5 JASON WILLIAMS 10.7 BOBBY BERGER 12.9 JON GRUDEN 13.7 TRENT RYAN 15.1 PFT COMMENTER 17.0

Golf tournament participant handicap list | Viral Hooks