@cava
Instagram · Carousel
@cava which award are you receiving?
Trending short videosRelatable meme about winning food awards.
The edit1 shot · 4 text
Shots Text
Performance
- Views
- 31.7K
- Likes
- 2.1K
- Comments
- 146
- Engagement
- 7.1%
Video #3452 · Carousel
Relatable meme about winning food awards.from @cava
[01]
Overview
A four-slide carousel post using a meme format. Each slide shows a simple stick figure holding a trophy with text describing a humorous, niche 'award' the creator would win for their specific food habits, mostly related to the restaurant Cava. The post aims to be relatable and drive engagement through its comedic premise.
[02]
Simple outline
- 1Establish the meme premise
- 2List hyper-specific behaviors
- 3Escalate niche relatability
- 4Prompt audience self-selection
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
me if there was an award for most garlic dressing ordered
Verbal hook
which award are you receiving?
Visual hook
The simple, low-fidelity stick figure drawing holding a trophy creates a visual pattern interrupt. Its meme-like quality immediately signals humor and relatability, contrasting with more polished content on a social media feed.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Introduce the repeating meme format on slide one using the most universally relatable 'guilty pleasure' or obsessive behavior to instantly hook the target demographic.
Payoff
The final slide completes the set of relatable archetypes, seamlessly handing off to the caption's call-to-action which asks the audience to choose their specific 'award', driving high comment volume.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Superlatives Meme
Leveraging a repeating hypothetical scenario (e.g., winning an award) across multiple slides to highlight hyper-specific, slightly obsessive, or quirky audience behaviors, prompting users to self-identify in the comments.
- 1
The Universal Obsession
Establish the format with a highly common, slightly excessive user behavior that immediately signals 'this brand gets me'.
- 2
The Extreme Loyalty
Escalate the premise to a more extreme, frequency-based behavior that highlights intense dedication to the topic or brand.
- 3
The Shared Quirk
Pivot to a behavioral quirk, common mispronunciation, or shared 'mistake' that makes the audience feel seen, validated, and part of an inside joke.
- 4
The Niche Preference
Conclude with a highly specific consumption habit or preference, rounding out a diverse menu of options for the audience to choose from.
Themes
Techniques
Trends
Post caption
which award are you receiving?
Text overlays
statement · photo_0
me if there was an award for most garlic dressing ordered
statement · photo_1
me if there was an award for most visits to a cava in one day
statement · photo_2
me if there was an award for saying “the green sauce” instead of “skhug”
statement · photo_3
me if there was an award for most cava pickled onions consumed