@nbaresdev
Instagram · Carousel
@nbaresdev good thing i’ve got 5 tvs
@nbaresdev
Instagram · Carousel
@nbaresdev good thing i’ve got 5 tvs
Performance
Video #47499 · Carousel
[01]
A two-slide carousel post. The first slide is an infographic in the form of a Venn diagram showing the overlapping seasons of the NBA, NFL, NHL, WNBA, and MLB, identifying October 26th as the 'North American Sports Equinox' when all five play. The second slide is a call-to-action to follow the @NBARESDEV account.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
TODAY IS THE ONLY DAY THIS YEAR YOU CAN WATCH: NBA, NFL, NHL, WNBA, & MLB
Verbal hook · 45%
TODAY IS THE ONLY DAY THIS YEAR YOU CAN WATCH: NBA, NFL, NHL, WNBA, & MLB
Visual hook · 5%
A complex and colorful Venn diagram with five overlapping, irregular shapes representing different sports leagues. The intricate visual immediately signals a data-driven puzzle or piece of information, drawing the viewer in to understand the relationships shown.
[06]
Steal this for your own video
IS THE ONLY YOU CAN :
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, time-sensitive, or exclusive claim that piques curiosity and establishes a high-stakes premise on the very first slide.
Payoff
A direct call-to-action that converts the viewer's intrigue into a follow, framing the account as a source of valuable, non-obvious information.
[08]
The structural pattern this video runs on
Framework
The Singular Proof Framework
This framework establishes authority by presenting a single, surprising, and verifiable fact as a hook, proving it with a compelling data visualization on the same slide, and then immediately issuing a call-to-action on the final slide.
The 'One-of-a-Kind' Proclamation
To stop the scroll with a headline that asserts a unique, rare, or singular event/fact, creating an immediate need for verification. This is the primary text overlay on Slide 1.
The 'Data-Dense' Visualization
To immediately validate the proclamation with a single, information-rich visual that serves as undeniable proof. The visual has a clear focal point that directly confirms the headline's claim. This is the main graphic on Slide 1.
The 'Source' CTA
To leverage the credibility and 'aha' moment from the first slide to drive a specific action (e.g., a follow). It positions the account as the source of such insights and invites the user to get more. This constitutes the entirety of Slide 2.
good thing i’ve got 5 tvs
title · photo_0
TODAY IS THE ONLY DAY THIS YEAR YOU CAN WATCH: NBA, NFL, NHL, WNBA, & MLB
informational · photo_0
JAN 1-FEB 14 & NOV 1-DEC 31
informational · photo_0
MAR 25-MAY 7
informational · photo_0
FEB 15-MAR 24
informational · photo_0
MAY 8-JUN 17
informational · photo_0
TODAY: OCT 26 "THE NORTH AMERICAN SPORTS EQUINOX"
informational · photo_0
JUN 18
informational · photo_0
JUN 19-SEP 8
informational · photo_0
SEP 9-SEP 28
informational · photo_0
SEP 29-OCT 19
branding · photo_0
NBA R&D Lab Report
call-to-action · photo_1
FOLLOW @NBARESDEV For More
branding · photo_1
NBA RESEARCH & DEVELOPMENT