@waitrose
TikTok · Vlog
@waitrose Meet the brains behind our new No.1 Flavoured Milks! 🥛✨ Product developer Emily is taking us through all five lush new flavours! Here’s the lineup: ☕ Colombian Coffee 🍓 Strawberry Matcha 🍫 Belgian Chocolate 🍪 Gingerbread 🍦 Madagascan Vanilla Drop a comment with the flavour you’re trying first! 👇 #Waitrose #NewFoodUK #ProductDeveloper #SweetTreat
Performance
Video #47760 · Vlog
[01]
A product developer for Waitrose, Emily, stands in a store aisle and introduces the brand's new line of No.1 Flavoured Milks. She then individually showcases each of the five flavors—Gingerbread, Belgian Chocolate, Madagascan Vanilla, Strawberry Matcha, and Colombian Coffee—by picking them up from the shelf, showing them to the camera, and describing their key ingredients and unique taste profiles. She concludes with a call-to-action for viewers to try the products and share their opinions.
[02]
[03]
434.7K486.8×Employees try new cafe menu@brandonspatcher · Product Showcase
1.5M2.8×Making three drinks for audience vote@thenitrobar · Product Showcase
1.2M3×Making three competing coffee drinks@thenitrobar · Process
371.6K1.4×Quickly making four popular lattes@thenitrobar · Rapid Fire Listicle
473.5K2.1×New drink launch day vlog@thenitrobar · Showcase
819.3K2.4×Making four new fall drinks@thenitrobar · Product Showcase
2.2M32.5×Barista makes four popular lattes@thenitrobar · Guessing Game
430.5K1×Making four popular coffee drinks@thenitrobar · Process
421.7KRecipe as ingredient sourcing journey@thenitrobar · Showcase
966.9K5.3×Ask, make, and review popular drink@thenitrobar · Showcase
1.3M2.6×Popular drink reveal and taste test@thenitrobar · Process
1.5M21.9×Fast paced cafe drink assembly@thenitrobar · Process[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Meet our NEW No.1 Flavoured Milks with our Product Developer 👓🥛
Verbal hook · 45%
Hi, I'm Emily, Product Developer here at Waitrose.
Visual hook
Direct-to-camera shot of a friendly presenter in a brightly lit grocery store aisle, with shelves full of colorful products creating a visually dense and authentic background.
[06]
Steal this for your own video
Meet our NEW with our
[07]
The promise the opener makes, and how the video pays it back
Hook
An authority figure introduces themselves directly to the camera from the product's native environment, promising an exclusive look at a new collection.
Payoff
The video concludes with a direct call to action, empowering the viewer to participate by trying the products and joining the conversation.
[08]
The structural pattern this video runs on
Framework
The Expert Showcase
An authority figure (e.g., developer, creator, expert) systematically introduces a new collection of items, highlighting the unique selling proposition and providing value-add context for each one to build desire.
The Authority Introduction
The speaker establishes their credibility and insider status (e.g., 'Product Developer'), creating a sense of exclusive access for the viewer.
The Collection Reveal
The speaker announces the new product line or collection, stating the video's central thesis and creating anticipation.
The Thematic Frame
The entire collection is positioned within a relatable emotional or seasonal context (e.g., 'perfect for a cozy autumnal night'), giving the products a clear purpose.
The Showcase Loop
The core of the video, where a repeating micro-pattern is applied to several distinct items from the collection to demonstrate variety and value.
The Engagement Prompt
A direct call to action that encourages the audience to purchase, try the items, and share their opinions, closing the loop from presentation to participation.
Meet the brains behind our new No.1 Flavoured Milks! 🥛✨ Product developer Emily is taking us through all five lush new flavours! Here’s the lineup: ☕ Colombian Coffee 🍓 Strawberry Matcha 🍫 Belgian Chocolate 🍪 Gingerbread 🍦 Madagascan Vanilla Drop a comment with the flavour you’re trying first! 👇 #Waitrose #NewFoodUK #ProductDeveloper #SweetTreat
title · beginning
Meet our NEW No.1 Flavoured Milks with our Product Developer 👓🥛
Hi. I'm Emily, private sales chef here at Waitrose, and I'm just telling you about a very exciting new launch of our new number one baby mills. Perfect pick me up for a cozy autumnal night in. The gingerbread contains real ginger juice, and if you add a shot of espresso and gently heat it up, gives you a great gingerbread latte. Tier Belgian chocolate is packed full of real melted Belgian chocolate. The Madagascan vanilla has real Madagascan vanilla seeds, and it reminds me of a melted Mr. Whippy with a premium spin. The strawberry matcha is made with ceremonial grade matcha and it's blended with real strawberry puree. The Colombian coffee is super smooth and it's the perfect blend of bitterness of the coffee against a subtle sweetness. Give them a try and let us know what you think.