@loewe
TikTok · 10 Shot
@loewe ❤️💛💚💙 on set of our #LOEWE Spring Summer 2027 precollection campaign. #KristineFroseth #DiegoCalva #JiangQiming #VictoriaLuengo
@loewe
TikTok · 10 Shot
@loewe ❤️💛💚💙 on set of our #LOEWE Spring Summer 2027 precollection campaign. #KristineFroseth #DiegoCalva #JiangQiming #VictoriaLuengo
Performance
Video #47807 · 10 Shot
[01]
The video showcases four individuals participating in a 'color hunting' activity in Madrid. Each person is assigned a color (blue, red, green, or yellow), and the video follows them as they take photos of objects and scenes matching their assigned color, culminating in a 3x3 photo grid display for each person's collection.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Color Hunting
Visual hook · 55%
A rapid montage of stylishly dressed people in various urban locations in Madrid, featuring quick cuts, vibrant colors like a neon yellow jacket, and dynamic movement.
[06]
Steal this for your own video
Rapid-cut montage of each dressed head-to-toe in one assigned , moving through with quick cuts and energetic movement, so every frame bursts with against the backdrop.
[07]
The promise the opener makes, and how the video pays it back
Hook
A title card or visual cue that establishes the central 'game' or creative challenge of the video, immediately setting viewer expectations.
Payoff
The final reveal of the last subject's curated collection, which provides a sense of closure and completes the series of challenges.
[08]
The structural pattern this video runs on
Framework
The Thematic Scavenger Hunt
A repetitive structure where multiple subjects are assigned a distinct theme (e.g., color, shape, texture). The video follows each subject as they 'hunt' for real-world examples of their theme, culminating in a satisfying reveal of their curated collection.
Subject & Theme Introduction
Visually introduce the first subject and their assigned theme using on-screen text and/or symbolic visual cues (e.g., a colored emoji).
The Active Search
A dynamic montage showing the subject in the process of finding and capturing examples that fit their theme, building anticipation for the final result.
The Collection Reveal
A static, aesthetically pleasing grid or collage that showcases the final curated collection of found items, delivering a visual payoff for the search.
The Repetition Loop
The previous three beats are repeated in their entirety for each subsequent subject, reinforcing the video's core concept and creating a satisfying rhythm.
❤️💛💚💙 on set of our #LOEWE Spring Summer 2027 precollection campaign. #KristineFroseth #DiegoCalva #JiangQiming #VictoriaLuengo
title · beginning
Color Hunting 📸
title · beginning
🇪🇸 Color Hunting in Madrid 📸
contextual · middle
Kristine: 💙
contextual · middle
Diego: ❤️
contextual · middle
Qiming: 💚
contextual · middle
Victoria: 💛