@chipotle
Instagram · One Shot
@chipotle the gang is fitted & pulling up in costume to get a $6 entree from 3pm to close on halloween 👻10/31, 3pm-close only. limit 1/guest. terms: chipotle.com/boorito p.s. pregame with w chipotle margs in new orleans TODAY & 10/31 🍋🟩✨
Performance
Video #47912 · One Shot
[01]
The video presents a montage of three different people, each wearing a distinct and humorous Halloween costume, lying in bed. The first person is in a space/alien outfit, the second in a banana suit, and the third in a black shiny costume. A consistent text overlay reads "'twas the night before boorito," framing the scene as anticipation for Chipotle's Halloween promotion.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
'twas the night before boorito
Visual hook · 30%
A person wearing a bright neon green wig, sunglasses, and a shiny silver costume is lying in bed holding a fork, creating an unusual and visually arresting opening shot.
[06]
Steal this for your own video
'twas the night before
[07]
The promise the opener makes, and how the video pays it back
Hook
The first shot instantly establishes the entire premise: a character in a visually striking state is placed in a mundane context, with a text overlay providing the thematic anchor.
Payoff
The cumulative effect of the rapid succession of examples delivers the payoff, which is the humorous understanding of a shared, widespread feeling of excitement for an upcoming event.
[08]
The structural pattern this video runs on
Framework
The Anticipation Reel
Rapidly showcasing multiple, varied examples of individuals in a state of anticipation for a shared event, using a consistent visual format and text overlay to unify the theme.
The Pattern Confirmation
A second, distinct example is presented using the exact same format, confirming for the viewer that the initial shot was not a one-off but the start of a repeating pattern.
The Final Reinforcement
A third and final example solidifies the theme, creating a sense of a collective or group experience and concluding the rapid-fire sequence before it becomes monotonous.
the gang is fitted & pulling up in costume to get a $6 entree from 3pm to close on halloween 👻10/31, 3pm-close only. limit 1/guest. terms: chipotle.com/boorito p.s. pregame with w chipotle margs in new orleans TODAY & 10/31 🍋🟩✨
title · throughout
'twas the night before boorito