@avonbooks
Instagram · Carousel
@avonbooks Introducing our new imprint, Already Booked! Built for readers, Already Booked’s mission is to give you books you can’t put down and can’t help but share. There’s so much exciting news on the way, so be sure to follow them at @read_alreadybooked!
Performance
Video #48080 · Carousel
[01]
A two-slide carousel post announcing the launch of 'Already Booked,' a new commercial fiction imprint from HarperCollins and a sibling to the Avon imprint. The first slide serves as the main announcement with the new logo and a tagline, while the second slide provides a 'Who We Are' manifesto, detailing the imprint's mission and target audience.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
BIG ANNOUNCEMENT
Verbal hook · 40%
Avon has a sibling imprint!
Visual hook · 15%
A visually engaging scrapbook-style graphic with layered elements like note paper, a paperclip, and a heart sticker. The clean logo and soft color palette create a friendly and aesthetically pleasing pattern interrupt.
[06]
Steal this for your own video
BIG ANNOUNCEMENT: has a called !
[07]
The promise the opener makes, and how the video pays it back
Hook
A high-impact, all-caps headline ('BIG ANNOUNCEMENT') that functions as a scroll-stopper by signaling significant news, creating immediate intrigue.
Payoff
An explicit and direct Call-to-Action that instructs the audience on the single most important next step to take ('Follow us at...').
[08]
The structural pattern this video runs on
Framework
The Reveal & Define
A two-slide sequence designed for announcements. The first slide creates an information gap by revealing a new entity, while the second slide immediately fills that gap by defining the entity's purpose, value, and desired user action.
The Reveal
This beat, occupying the first slide, presents the core news, introduces the new entity's name and branding, and offers a concise, benefit-oriented tagline. It answers the 'What?' but leaves the 'Why?' for the next slide.
The Manifesto
This beat, occupying the second slide, provides a complete identity statement. It defines the entity's official role, translates that role into a tangible user experience, and reinforces the brand name with a clever slogan before issuing a final call-to-action.
Introducing our new imprint, Already Booked! Built for readers, Already Booked’s mission is to give you books you can’t put down and can’t help but share. There’s so much exciting news on the way, so be sure to follow them at @read_alreadybooked!
title · photo_0
BIG ANNOUNCEMENT
informational · photo_0
Avon has a sibling imprint!
branding · photo_0
AB ALREADY BOOKED
branding · photo_0
Stories you cancel plans for.
title · photo_1
WHO WE ARE
informational · photo_1
HarperCollins' new commercial fiction imprint is genre-fluid by design.
informational · photo_1
From romance to thrillers, our goal is to publish books you finish in a weekend and immediately hand to a friend.
branding · photo_1
Consider your next five-star read Already Booked!
call-to-action · photo_1
Follow us at @read_alreadybooked