Viral Hooks
Trending short videosNews graphic about author's book ban
I

@impact

Instagram · Carousel

@impact Sally Rooney and her publisher are pulling her books from sale in the U.K. following her support for activist group, Palestine Action. Rooney’s publisher, Faber, said it cannot “pass on U.K. earnings” to Rooney for her work. Rooney and Faber then decided to withdraw her books from sale in the U.K. “I have made every effort to be honest with the public about my beliefs and intentions, and I am wholly prepared to accept the consequences,” she said in a statement. The British government has banned Palestine Action and deemed the group a terrorist organization. ✍️ Words by @nardos.haile 🖌️ Design by @anukivv

View original on Instagram

The edit1 shot · 11 text
Shots Text

Performance

Views
1.6M
Likes
105.4K
Comments
759
Engagement
6.7%
Outlier
9.7×

Video #45140 · Carousel

News graphic about author's book banfrom @impact

[01]

Overview

This is a two-slide informational carousel post announcing that author Sally Rooney's books are being pulled from sale in the U.K. The first slide presents the headline news with a collage of her book covers, and the second slide specifies which books are affected. The purpose is to inform the audience about a current event at the intersection of literature, politics, and social activism.

[02]

Simple outline

  1. 1Announce a shocking event
  2. 2Provide the core reason
  3. 3Visualize the direct impact

[03]

Related videos

82.2K9.8×Book publishing imprint brand announcement.@avonbooks12.8KMinimalist graphic for book list@myxfamily · Statement Carousel1.9M11.9×Influencer reading habits social commentary@impact · Editorial Carousel1.9M12.8×Musicians discuss queer pop music@impact · News Carousel423.4K16.6×Content warning slide for carousel@rspb491.6K136.7×Viral Instagram trends weekly report@iammichellegifford · Statement Carousel14.2KMinimalist book list title card@myxfamily · Guide Carousel99.1KIllustrated cartoon character lighters for sale.@lovegonetattoos_ · Product Showcase630.7K14.1×Aesthetic promo for self-love book@theangerbook · Showcase Carousel85.4K2.2×Woman in art gallery with self-help text@dini_inabottle · Guide Carousel3KMinimalist book list title card@myxfamily · Statement Carousel63.7KTimeline of best golf clubs@manorsgolf · Evolution Showcase

[04]

Classification

Format
Carousel
Concepts
News CarouselStatement Carousel
Elements
Text OverlayDigital CollageTemplated Graphic Layout
Account
Brand
Topics
Current EventsPoliticsSocial ActivismPop Culture

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Sally Rooney's books will no longer be sold in the U.K. over support for Palestine

Verbal hook

Sally Rooney and her publisher are pulling her books from sale in the U.K. following her support for activist group, Palestine Action.

Visual hook

A visually arresting collage of well-known book covers combined with a bold, large-font headline creates immediate intrigue and pattern interruption for users familiar with the author.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A high-impact headline that announces a surprising development concerning a well-known subject, creating an immediate need for clarification and detail.

Payoff

The user achieves full understanding by seeing the specific, real-world impact of the initial headline, providing a satisfying informational closure.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Headline & Fallout Framework

To hook the audience with a high-impact news event on the first slide and then satisfy their curiosity by detailing the specific, tangible consequences on the second slide. It moves from the general 'what happened' to the specific 'what is affected'.

  1. 1

    The Event Announcement

    (Slide 1) Establishes the core news story with a bold headline (the 'what') and a concise sub-headline (the 'why'), setting the stage and creating a knowledge gap for the user to want to fill by swiping.

  2. 2

    The Consequence Catalog

    (Slide 2) Fills the knowledge gap by visually itemizing the specific entities (products, people, places) affected by the event announced on slide 1, making the abstract news tangible and concrete.

Themes

  • Political Activism
  • Censorship
  • Author Controversy
  • Freedom of Speech

Techniques

  • Digital Collage
  • Text Overlay
  • Graphic Design

Trends

  • Infographic Carousel
  • News Summary Graphics

Post caption

Sally Rooney and her publisher are pulling her books from sale in the U.K. following her support for activist group, Palestine Action. Rooney’s publisher, Faber, said it cannot “pass on U.K. earnings” to Rooney for her work. Rooney and Faber then decided to withdraw her books from sale in the U.K. “I have made every effort to be honest with the public about my beliefs and intentions, and I am wholly prepared to accept the consequences,” she said in a statement. The British government has banned Palestine Action and deemed the group a terrorist organization. ✍️ Words by @nardos.haile 🖌️ Design by @anukivv

Text overlays

  • Statement Text · photo_0

    Sally Rooney's books will no longer be sold in the U.K. over support for Palestine

  • Statement Text · photo_0

    The critically lauded Irish novelist supports Palestine Action, an activist group that the British government has banned.

  • Branding · photo_0

    impact

  • Contextual · photo_0

    PHOTO VIA VARIETY.COM

  • Statement Text · photo_1

    Rooney's books that will be pulled

  • List Content · photo_1

    "Conversations with Friends"

  • List Content · photo_1

    "Normal People"

  • List Content · photo_1

    "Beautiful World, Where are You"

  • List Content · photo_1

    "Intermezzo"

  • Branding · photo_1

    impact

  • Contextual · photo_1

    BOOK COVERS VIA FABER

News graphic about author's book ban | Viral Hooks