@benrezac
Instagram 路 Prop Yap
@benrezac $166,000 over list price 馃く The viral MCM in Portland! This one went nuts on @zillowgonewild and @leavesomecharacter and a lot of you have asked for us to keep you updated! And we will do our best! This house is amazing. And we feel so honored to be able to work on restoring it! We hope you love how it turns out! #portland #mcm #midcenturymodern #realestate #interiordesign
Performance
Video #48457 路 Prop Yap
[01]
The creator gives a tour of a viral Mid-Century Modern house in Portland that they just purchased. They start by showing social media proof of the house's popularity and acknowledge they bought it in a competitive bidding war. The creator then walks through the property, addressing whether they will tear it down, and confirms their plan is to restore it, keeping original features like wood paneling and floors while replacing the roof. They show the dilapidated downstairs area, including smelly carpets and an old bathroom, and point out necessary updates like the electrical panel. The tour concludes by highlighting positive original features like cedar siding and door handles, emphasizing the large, wooded lot, and asking viewers to follow along to see the renovation progress.
[02]
[03]
3.2M3.1脳Teardown house renovation before after@jennaphipps 路 Before/After Transformation
96.1K25.3脳Voiceover tour of mid-century home@domorealty 路 Property Showcase
513.9K64.9脳Aesthetic real estate property tour@domorealty 路 Lifestyle Showcase
124.2K15.7脳Music-driven real estate property showcase@alextuckerrealty 路 Property Showcase
1.1M2.4脳Creator tours empty first home@want.zamora 路 Milestone Moment Showcase
84.3K17.7脳Mid-century modern house tour@domorealty 路 Property Showcase
313.8K35.5脳Aesthetic teaser for house tour@alextuckerrealty 路 Property Showcase
5.8M5.6脳Before and after house renovation@jennaphipps 路 Before/After Transformation
718.4K44.1脳Narrated tour of vintage bungalow@wrg_mke 路 Property Showcase
83.7K13.9脳Aesthetic home tour with music@shaylahoangrealtor 路 Property Showcase
93.5K21.6脳Aspirational real estate property tour@domorealty 路 Property Showcase
155.3K7.7脳Voiceover tour of Craftsman bungalow@wrg_mke 路 Property Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
The Viral MCM in PDX
Visual hook
The video opens on a wide shot of a large, empty room with distinctive terracotta tile floors and floor-to-ceiling windows, immediately establishing a unique architectural style and creating curiosity about the space.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens by directly referencing a recent viral phenomenon, showing social media proof and using text that assumes the viewer is already familiar with it, creating an immediate sense of shared context and intrigue.
Payoff
The video concludes not with a resolution, but with a promise of a future transformation. It reframes the entire narrative as the 'before' state of an exciting journey and delivers a strong call to action for the audience to follow along, effectively converting a single video into a series.
[08]
The structural pattern this video runs on
Framework
The Viral Successor
To leverage a pre-existing viral event by positioning the creator as the protagonist in the story's next chapter. The narrative establishes high stakes and a clear mission, then contrasts the immense challenges with the hidden potential to hook viewers for a multi-part series.
The Protagonist Reveal
The narrator reveals their direct, high-stakes involvement in the viral story, positioning themselves as the central character in the next chapter.
The Audience's Question
The narrator voices a common question or assumption from the public discourse surrounding the viral event, demonstrating awareness and setting up the central conflict of the narrative.
The Hidden Value Proposition
The creator justifies their high-stakes involvement by revealing a non-obvious, high-value asset or reason that underpins their decision, reframing the audience's perception of the situation.
The Mission Statement
A clear declaration of intent is made, often countering the public's assumption and establishing the guiding principle for the project or journey ahead.
The Good vs. Bad Tour
A rapid, alternating tour of the subject's positive, salvageable attributes ('the good') and its significant flaws and challenges ('the bad'). This visually establishes the scope of the project and builds narrative tension.
The Restoration Promise
After showcasing the problems, the focus shifts back to a specific, positive detail that will be preserved or restored, reinforcing the mission and ending the tour on a hopeful note.
$166,000 over list price 馃く The viral MCM in Portland! This one went nuts on @zillowgonewild and @leavesomecharacter and a lot of you have asked for us to keep you updated! And we will do our best! This house is amazing. And we feel so honored to be able to work on restoring it! We hope you love how it turns out! #portland #mcm #midcenturymodern #realestate #interiordesign
title 路 beginning
The Viral MCM in PDX
contextual 路 beginning
YOU PROBABLY ALREADY SAW THIS HOUSE IN PORTLAND
contextual 路 beginning
WELL WE'RE THE CRAZY ONES THAT BOUGHT IT
informational 路 beginning
30 OTHER PEOPLE AND WE HAD TO GO WAY OVER LIST PRICE
contextual 路 beginning
PEOPLE IN THE COMMENTS ALREADY ARE WONDERING ARE WE JUST GONNA TEAR IT DOWN
informational 路 middle
BECAUSE IT'S ON OVER AN ACRE IN THE BEAUTIFUL DUNTHORPE NEIGHBORHOOD AND THE LAND IS WORTH A LOT
contextual 路 middle
BUT WE'RE NOT GONNA TEAR IT DOWN CAUSE THIS PLACE IS ALREADY BEAUTIFUL
informational 路 middle
OUR PLAN IS TO KEEP IT AS ORIGINAL AS POSSIBLE
informational 路 middle
LIKE KEEPING THESE AWESOME DOORS
informational 路 middle
REFINISHING ALL THE PANELING
informational 路 middle
KEEPING THE FLOORS
informational 路 middle
BUT WE DO HAVE TO REPLACE THE ROOF
contextual 路 middle
BUT DOWNSTAIRS NEEDS A LITTLE MORE HELP
contextual 路 middle
LIKE THIS CARPET WOOF
contextual 路 middle
AND THIS IS THE BATHROOM
contextual 路 middle
AND THE CARPET IN THIS BEDROOM IS NOT MUCH BETTER
informational 路 end
AND WE'LL PROBABLY NEED TO REPLACE THIS PANEL
contextual 路 end
BUT LET'S TALK MORE ABOUT THE GOOD STUFF
informational 路 end
LIKE THE FACT THAT IT HAS THIS AMAZING ORIGINAL CEDAR SIDING
call-to-action 路 end
SO MAKE SURE TO FOLLOW ALONG TO SEE HOW IT TURNS OUT