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Why your brand needs to launch a social show:
So look at Brooklyn coffee shop they gained 26k followers off 26 posts after launching this series but here’s why it’s genius
So they’ve got a core concept - this is the the theme for every episode and this is imperative because it sets the exception for viewers
Then you have a specific location - every episode is shot in the coffee shop with the same angles - the baristas behind the counter the customers placing the order
But another key to a social show are the characters - so here you’ve got these two creators who are the main characters then you’ve got guest characters who star in different episodes and they’re all creators
But the sportswear brand Gant does the same - you’ve got a core concept, specific theme and location, and a rotation of characters repeated episode after episode to create this “chekcing in for the holidays” show….
#brandmarketing #growthmarketing #contentstrategy
Transcript
Is why your brand needs to launch a social show. So look at Broken Coffee Shop. They gained 26,000 followers off 26 posts after launching the series, but here's why it's a masterclass. So they've got this core concept that they repeat episode after episode, and every episode follows the same theme, which is imperative because it sets the expectation for the viewer. Then they have the specific location. Every episode is shot in the same coffee shop with the same angles. The barista is behind the better, and the customer is placing the order. But another key to social shows are the characters. So here you good two creators who are the main characters of each episode. But then you've got guest characters who star in every episode, but part of the viral factor comes from them collabing with these creators when they launch a new episode. But the sportswear rank, Gant, does the same. They've got a core concept, a specific theme and location, and a rotation of characters repeated episode after episode to create this checking in for the holidays social show.
