Transcript
One of the best rank social shows right now is from Bape. Here's how they've nailed the social content playbook. Episodes feature guests who have to put together a fit inside the Bape store. Why it works is you get interesting or influential guests to hook. They have to complete a task no people stay and watch. BAPE smartly dials this up with a countdown tier, and as they pick up items, there's graphics, call outs, and commentary. This all builds up to a reveal. If you make it through the process, you're gonna watch the whole fit showcase too, all taking place in a gorgeous retail location, which helps. But for any brand with a physical location and a Rolodex, even if that's just local friends and creators, think of the challenge you can do and run with it. I've got a full YouTube on brand content strategy for any business. Comment show, and I will send you the link.