@wilkes.studio
Instagram · Vlog
@wilkes.studio Well well well. If it isn’t your dad’s print club.
Trending short videosArtist explains print club business
The edit1 shot · 1 text
Shots Text1:04
Performance
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- Engagement
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- Outlier
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- Length · 14 Sept 2026
- 1:04
Video #49258 · Vlog
Artist explains print club businessfrom @wilkes.studio
[01]
Overview
The creator explains her second subscription-based art business, 'Dad's Club,' which helps her pay her rent. She walks through the entire creation and fulfillment process, from painting original car blueprints and manually vectorizing them, to printing, cutting, and packaging the 5x7 prints with matching stickers. She shares the personal motivation for the club—honoring her mechanic father—and sets a public goal to grow its membership, before teasing the next month's artwork.
[02]
Simple outline
- 1State aspirational outcome
- 2Show the creation process
- 3Share an insider secret
- 4Reveal the emotional 'why'
- 5Set future goal/tease
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
My print clubs pay my rent (part 2)
Verbal hook
My print clubs pay my rent, and I'm gonna show you the print that went out in August.
Visual hook
The creator stands in an art studio holding two large, fanned-out stacks of colorful envelopes (pink and yellow), creating a visually interesting and abundant display that piques curiosity about her business.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Make a bold, aspirational claim about a successful outcome to establish immediate value and authority, while also providing context that this is part of an ongoing series.
Payoff
Conclude by teasing the next iteration or upcoming project, creating an open loop that incentivizes the viewer to follow for the future reveal.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Aspirational Process Blueprint
Demonstrating how a desirable outcome is achieved through a detailed, multi-stage process, while layering in personal story and expert advice to build authority and community.
- 1
The Methodical Process
Visually break down the entire creation and production workflow from abstract concept to tangible product. This includes both the creative/digital phase and the physical assembly, showcasing expertise and satisfying the viewer's 'how it's made' curiosity.
- 2
The Generosity Gambit
Pause the process to offer a piece of high-value, actionable advice or an 'insider secret' related to the process. This repositions the creator as a generous expert and builds trust with the audience.
- 3
The Emotional Anchor
Reveal the personal, emotional motivation or origin story behind the project. This adds a layer of authenticity and human connection, transforming a product or service into a meaningful narrative.
- 4
The Community Challenge
Share a specific, quantifiable business goal and the current progress towards it. This reveals vulnerability and ambition, inviting the audience to invest emotionally in the journey and become part of the community.
Themes
Techniques
Post caption
Well well well. If it isn’t your dad’s print club.
Text overlays
title · beginning
My print clubs pay my rent (part 2)
Transcript
My print clubs pay my rank, and I'm gonna show you the print that went out in August. Last week, I told you about my original print club, and now I'm gonna tell you about dad's club. Every month, I paint a new technical blueprint of a car or a motorcycle, and then I manually vectorize vectorize it in Adobe Illustrator. Is there a faster way to do this? Yes, for sure. But I find it cathartic. Okay? Don't yell at me. After I export those vectors, I add a white border and have it printed on a 25 by 28 inch piece of fine art paper a bunch of tier. And I cut those prints down to five by seven inches, which if you're thinking about starting a print club, I highly recommend making it five by seven or four by six because stamps are much cheaper for those sizes. I also create a sticker in the same color scheme as the piece and make sure the envelopes match as well. Then I put everything in a protective sleeve, and that's it. Very different for my other print club, but I make these blueprints to honor my dad's life's work as a mechanic, and I think they're really cool. Dad's club is significantly smaller than my other print club, but my goal is to get it to 500 members by the end of the year. Right no, it's just over 70, but I feel like I could do it. The originals are also always for sale. Shout out my friend, Bryce. This was a commission, so it's not available, but in the future, they will be. I'm so excited to show you guys the print I'm working on for September.