@wolfofcustom
Instagram · Prop Yap
@wolfofcustom If you’re not in the market for a suit, no worries. You can GET SOME shirts instead! LETS RIDE! #sales #nyc
@wolfofcustom
Instagram · Prop Yap
@wolfofcustom If you’re not in the market for a suit, no worries. You can GET SOME shirts instead! LETS RIDE! #sales #nyc
Performance
Video #49462 · Prop Yap
[01]
The creator acts out a comedic skit of a cold sales call where he, as a suit salesman, gets aggressively rejected by a potential customer on the phone. Just as the call is about to end, the customer pivots, expressing interest in a different product (shirts) that the creator is also selling, leading to a successful sale and a triumphant, exaggerated reaction from the creator.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook
I don't need a fucking suit, dude.
Visual hook
A man in a suit leans intently over a table, reacting to an aggressive phone call on speakerphone, immediately establishing a scene of conflict and high energy.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video begins in media res with a high-energy, emotional rejection of the core premise, immediately establishing conflict and creating viewer curiosity about the context.
Payoff
The protagonist successfully achieves a goal, but not the one they initially set out to achieve. This subverts audience expectations and delivers a payoff based on cleverness and adaptability rather than overcoming the initial objection directly.
[08]
The structural pattern this video runs on
Framework
The Rejection Pivot
A narrative skit where a primary offer is aggressively and repeatedly rejected, only for a secondary, lower-stakes offer to be surprisingly accepted. The humor and satisfaction derive from the clever pivot that turns a failed interaction into a success.
The Formal Approach
The protagonist (the seller) makes a calm, professional attempt to introduce themselves and their primary offer, creating a stark contrast with the initial aggressive rejection.
The Rejection Gauntlet
The antagonist (the prospect) delivers a series of increasingly firm and emotional rejections of the primary offer, escalating the narrative tension and reinforcing the initial conflict.
The Unexpected Inquiry
In a sudden twist, the antagonist, having completely shut down the primary offer, pivots the conversation by asking about a secondary, seemingly unrelated product/idea they are genuinely interested in.
The Effortless Pivot
The protagonist seamlessly transitions from the rejected offer to the desired one, providing all necessary information and demonstrating adaptability.
The Contrasting Agreement
The antagonist enthusiastically agrees to the secondary offer while humorously re-stating their firm rejection of the primary one, providing a comedic and satisfying resolution.
If you’re not in the market for a suit, no worries. You can GET SOME shirts instead! LETS RIDE! #sales #nyc
branding · middle
www.MondaySetsTheTone.com
I don't need a fucking suit, dude. Hello? Hey, Rico. Yeah. Who's this? This is, Gunner Churchwell. Not too sure my name's ringing any bells for you. Gunner. I think it... Are you the are you the suit guy on Instagram? I am the, yes. I am the suit guy. I work with some guys in your building doing their clothing and whatnot. And, I'm gonna be out there on Monday and, best wanna see if I good stop by your office formally introduce myself. Gunner Gunner's... I don't need a suit, man. I I really don't need a suit right now. Just not super in the market for a suit right now? Got tier. I don't need a fucking suit, dude. I don't wanna stop by hard sell you on anything. Yep. Good her. But for the last time, I don't need a fucking suit right now and be completely honest, man. Good up. You... Aren't you dropping some shirts? I think I saw a post. Aren't you dropping some shirts, soon? Yes. The Monday sets the tone slash get some shirts are coming this, Monday, August 17 at 9PM. Yeah. That's ringing some bells. How can I? How can I get, my hands on one of those? You can go to our website, www.mondaysetsthetone.com. Awesome. I'll go ahead and just shoot over a link to the website, my man, and And I'm looking forward to, shipping you a shirt come Monday. Like I said, don't need a shirt. Don't need a suit, but, yeah. I'll happily get one of those shirts. Looking forward to seeing you in the new threads. Easy, alright? Yep. Bye.