@oest.cc
Instagram · Speaker address
@oest.cc Almost a million attempts on Hawk Hill. One KOM. On a still day, it’s out of reach for almost everyone. With the right wind, it gets a lot closer. We made a little page so you can run your own numbers. Link in bio.
Performance
Video #49523 · Speaker address
[01]
The creator, acting as a news reporter, investigates the power output required to achieve the top record on the Hawk Hill cycling climb in San Francisco. She breaks down the seemingly impossible numbers, reveals that a strong tailwind ('environmental doping') is the key factor that makes the record attainable for non-professionals, and directs viewers to a website that tracks wind conditions for this purpose.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
With almost a million
Verbal hook · 60%
With almost a million attempts on Strava, Hawk Hill is the most popular training climb for San Francisco cyclists to keep their semi pro dreams alive.
Visual hook · 10%
A woman dressed as a news reporter stands in front of an iconic, wide shot of the Golden Gate Bridge, holding a microphone, which immediately establishes a professional and intriguing news-style format.
[06]
Steal this for your own video
With , is the go-to for trying to keep their alive.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establishes the massive popularity of a niche challenge and poses a quantitative question about what it takes to conquer it, hooking viewers with a specific, data-driven mystery.
Payoff
Delivers a final, concise piece of actionable advice that empowers the viewer to use the revealed hack, concluding the narrative with a clear call to action.
[08]
The structural pattern this video runs on
Framework
The Legal Doping Formula
To deconstruct a popular but difficult challenge, reveal the intimidating data required to succeed, and then unveil a counterintuitive but 'legal' hack that makes the challenge surprisingly attainable for the dedicated amateur.
The Local Legend
Introduce a specific, highly-regarded challenge within a passionate community, establishing its cultural significance and scale.
The Impossible Metric
Present the raw, intimidating data required to achieve the top rank, framing the goal as superhuman and out of reach for the average viewer.
The Everyman's Dilemma
Personify the struggle through a relatable archetype, asking how they could possibly succeed while explicitly ruling out common or 'illegal' shortcuts.
The Counterintuitive Solution Reveal
Introduce a surprising, non-obvious, and 'legal' advantage or hack as the central key to success, reframing the problem.
The Advantage Stack-Up
Quantify the revealed hack's benefit by comparing it directly to other, less effective conventional methods, proving its superior power.
The Goal Re-Quantification
Recalculate the initial 'impossible metric' with the hack applied, showing a new, more attainable number that brings the goal within reach.
The Community Obsession Proof
Provide external evidence (e.g., a dedicated tool, website, or community forum) that validates the importance of the revealed hack, proving it's a genuine piece of insider knowledge.
Almost a million attempts on Hawk Hill. One KOM. On a still day, it’s out of reach for almost everyone. With the right wind, it gets a lot closer. We made a little page so you can run your own numbers. Link in bio.
informational · beginning
With almost a million attempts on Strava
informational · beginning
985,405 attempts by 76,428 people
title · beginning
King of Hawk Hill?
title · beginning
OEST-IGATES HAWK HILL
informational · middle
555 WATTS ~7.6 w/kg
informational · middle
The answer lies in environmental doping aka a tailwind
informational · middle
440 WATTS 6.05 w/kg
branding · end
hawkhillpr.com
informational · end
IS IT TIME TO PR HAWK HILL? NO
call-to-action · end
check the forecast first
With almost a million attempts on Straub, Hawk Hill is the most popular training climb for San Francisco cyclists to keep their semi pro dreams alive. But how many watts does it really take to become the king of Hawk Hill? We are here to find out. Best over a mile and a half and 500 feet of elevation gain, it would take the average cyclist over 555 watts for five minutes to get the record, which I'm confident is more power than you can do. So how does Steve from the marina have a shot at getting even close to the record without resorting to an e bike, EPO, or illegal roundabout riding? The answer lies in environmental doping, AKA a tailwind. A skin suit and alito will give you around twenty seconds, but according to physics, an easterly wind will save you almost a minute. This brings the required power from 555 watts down to a more approachable, but still stout, 440. The wind makes such a difference that SF techies have even dedicated a website to whether or not you should go for your PR. So sure, come and try your best to get the record. But if you really want to come, check the forecast first. For Westigatez, I'm Claire Stewart.