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Trending short videosDesigner fashion film collaboration lookbook.
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@heavn

Instagram · Carousel

@heavn created in collaboration with wong kar wai, items celebrating his films “fallen angels” and “happy together” available now online and in store 🌟

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Comments
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Engagement
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Video #6759 · Carousel

Designer fashion film collaboration lookbook.from @heavn

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Overview

This carousel post serves as a lookbook and product showcase for a Marc Jacobs fashion collection created in collaboration with filmmaker Wong Kar Wai. It features a series of high-quality studio photos, alternating between models wearing styled outfits and detailed shots of individual items like sweaters, skirts, and necklaces inspired by the films 'Fallen Angels' and 'Happy Together'.

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Related videos

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Classification

Format
Concepts
Product ShowcaseShowcase CarouselInspo Lookbook
Elements
Solid Color Background
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

created in collaboration with wong kar wai...

Visual hook · 75%

The visual hook combines bold, statement fashion pieces like shiny red wide-leg pants and a sequined city-lights skirt with a clean, minimalist studio background. This high contrast between the vibrant, textured clothing and the simple setting immediately draws attention to the unique designs of the collection.

[06]

Hook template

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Photograph [bold, textured statement piece] against a clean, minimalist [studio background] to make the design impossible to ignore.

  • — Photograph a metallic silver gown against a white studio background to make the design impossible to ignore.
  • — Photograph a neon gaming keyboard against a matte black studio background to make the design impossible to ignore.
  • — Photograph a jewel-toned cake against a seamless pastel studio background to make the design impossible to ignore.

Themes

  • film collaboration
  • nostalgia
  • cinematic inspiration
  • Y2K aesthetic

Techniques

  • studio lighting
  • product photography
  • fashion styling

Trends

  • designer x artist collaboration
  • film-inspired fashion

Post caption

created in collaboration with wong kar wai, items celebrating his films “fallen angels” and “happy together” available now online and in store 🌟

Designer fashion film collaboration lookbook. | Viral Hooks