@kweinbydesign
Instagram · Yap
@kweinbydesign bc artists deserve better 😤 . . . So excited to start this process! I’ve never designed my own custom product like this before and truly feel like a kid in a candy shop. Jumping in head first and hope to have it ready for the holiday season!! 💥🤌🏻 . . . #sketchbook #artists #sketch #leuchtturm1917 #productdesign
Performance
Video #5001 · Yap
[01]
The creator expresses her frustration with the limited, boring color options for high-quality artist sketchbooks. She then tells the story of how she reached out to her favorite brand, Leuchtturm 1917, to propose a design collaboration, and excitedly reveals that they said yes. She concludes by announcing she will document the entire design process as a series and invites her audience to participate in the decisions.
[02]
[03]
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426.4K1.3×Customizing a Loewe handbag with whimsical charms@loewe · Product Showcase
196.8K1.6×Creator unboxes long-awaited chairs@wilkes.studio · Unboxing
2.3MSurprise birthday gift prank reveal@lolayounggg · Reaction[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
IM TIRED
Verbal hook · 35%
I'm tired of the fact that sketchbooks with good quality paper literally made for artists only really come in boring, plain colors.
Visual hook · 10%
The creator holds a large, colorful stack of sketchbooks while speaking expressively to the camera with animated hand gestures.
[06]
Steal this for your own video
I'm tired of only coming in .
[07]
The promise the opener makes, and how the video pays it back
Hook
Open by articulating a highly specific and relatable frustration shared by a target niche, establishing immediate common ground.
Payoff
Transition from a personal story to a community-driven project by inviting the audience to participate in the next steps, and explicitly frame the video as the first installment of an ongoing series to drive follows and future engagement.
[08]
The structural pattern this video runs on
Framework
The Audacious Gambit
The creator identifies a common problem within their niche, takes a bold and unexpected action to solve it, achieves a surprisingly positive result, and invites their community to join the subsequent journey.
The Shared Grievance
Establish a problem or gap in the market that the target audience deeply understands and agrees with, creating an instant 'we deserve better' sentiment.
The Proactive Gambit
Detail the bold, unconventional, or high-risk action the creator took to address the problem, creating narrative tension and positioning the creator as an agent of change.
The Authenticity Proof
Briefly provide evidence of genuine passion or long-term investment in the subject, validating the creator's authority and making the subsequent success feel earned.
The Shocking Affirmation
Reveal the surprisingly successful outcome of the gambit, delivering a moment of catharsis and delight that defies viewer expectations.
bc artists deserve better 😤 . . . So excited to start this process! I’ve never designed my own custom product like this before and truly feel like a kid in a candy shop. Jumping in head first and hope to have it ready for the holiday season!! 💥🤌🏻 . . . #sketchbook #artists #sketch #leuchtturm1917 #productdesign
title · beginning
IM TIRED
informational · beginning
1.) good quality paper
informational · beginning
2.) made for ARTISTS
contextual · beginning
only really come in
title · beginning
BORING PLAIN COLORS
contextual · middle
Leuchtturm 1917
contextual · middle
**proof that I truly love this brand and have been using them for YEARS
title · end
MAKING THE COOLEST SKETCHBOOK EVER
I'm tired of the fact that sketchbooks with good quality paper literally made for artists only really come in boring, plain colors. No, I'm taking matters in my own hands and I just went out on a whim and reached out to my favorite sketchbook brand, Leuchtturm nineteen seventeen. And I was like, hey. Can I design a really cool sketchbook for you guys? And something insane happened because they said yes. I'm gonna document the whole design process right here on Instagram, and I want you guys to be involved in some of the design decisions. So it's a little bit of a collaboration with everybody tier. And, yeah, stay tuned for the next episode of Making the Cool Sketchbook Better.