Talking head explains business decisionfrom @theryanexperience

Transcript

I'm opening a bad, and of all the places I could have chosen to do it in the world, I'm doing it in Lviv, Ukraine. Now whenever I tell people this, they ask me two questions. Why a bar rank why Ukraine? Well, to answer the first question, for the better part of a decade, I've been working with some of the best brands in the world to build best and customer experiences. And I figured no is a great time to do my own thing, to put my money where my mouth is. I've spent years advising luxury hotels and fantastic bars on how to make an experience their best want to come back to. Now the second question is a little more interesting. Why Ukraine? Well, the answer is simple. Over the past year, I've been thinking about how can I build great hospitality brands in secondary and tertiary tourism markets? I love Mexico, Italy, and France, but they're kinda boring no, and everybody and their grandma has a hotel or bar in the hospitality space in those countries. And my goal is to look for markets that I think are gonna be more exciting over the next ten, twenty, thirty, forty years. And this is being seen worst off in the data on how Gen z and millennials travel. And to me, Ukraine is one of those places. I've always had a connection with this country, the culture, the people. I've been coming here since 2016, and I love the country. I also think that the city I'm building in Lviv has a great hospitality culture, fantastic bars, nightlife. But the one thing I do think it's missing is that higher end experience. A bar that is so great, it has no alternatives, and people want to keep coming back and enjoying a good time. I'm still in the beginning phases. The company is set up. I'm looking at spaces this week, while I'm in Lviv, meeting great people, doing some interviews, but I'm going to be recording the process from a to z over the next couple of months as I hire, train, set up the menus, the aesthetic, the interior design, launching, and everything in between. So I hope you stay along for the ride, and we're going to see if I can practice what I've been preaching over the past ten years. Stay tuned for part two.