@zephzoid This is proof money can’t buy everything.
Scotland voted the farmer who wouldn’t sell to Trump its top Scot over Andy Murray, so Trump banned the whiskey behind the word from all his resorts.
Despite losing out on hundreds of thousands of dollars in business, he refuses to cave his land to development to this day:
Michael Forbes farm feud with Donald Trump started in 2006 and is still going decades later.
The first time Trump met him he offered the farmer a job on his golf course then to buy his home and build him another one.
Forbes refused the American tycoon’s offer of nearly $700,000 to buy his family’s 23-acre run-down farm.
His position stayed the same throughout: “The place is not for sale. It’s never been for sale. And they can’t understand that. They think there’s a price on everybody. There’s not a price on me.”
Then it got ugly, with Trump calling Forbes a “village idiot” and called his farm “disgusting,” a “slum and a pigsty.” His barn is rusty, rotten and falling down.”
Forbes’ reply became one of the best-known lines of the whole fight: “What do you expect? It’s a farm.”
In 2012, Michael Forbes won “Top Scot” and he traveled to Edinburgh to accept the award in his full Highland dress with a standing ovation.
The organizers said it is the first time the Top Scot award has been won by a “non-celebrity” and that Forbes won the public vote by “a clear margin.”
Trump responded by saying “I make a pledge that no Trump property will ever do business with him.” He also wrote, “Michael Forbes, as Top Scot, will go down as one of the great jokes ever played on the Scottish people and is a terrible embarrassment to Scotland.”
This fight started long before Trump was a politician, but when he was very wealthy, and it shows exactly how the higher class thinks about the local food movement.
Makers that still appreciate the land and refuse a buyout price are the ones that are the beating heart of our society.
Localize - Farmers Market was founded for this exact mission: to connect people directly to these farmers that are the backbone of society. Try it now.
The creator uses a greenscreen format to narrate the historical feud between a Scottish farmer and Donald Trump over a golf course development. He details the farmer's refusal to sell, the ensuing insults, and the farmer winning a 'Top Scot' award, before strategically pivoting the narrative to use the farmer's resilience as a framing device to pitch the Localize Farmers Market app.
Creator's head superimposed via greenscreen over a split-screen background showing Donald Trump and a rundown farm with a 'TRUMP THE GREATEST LIAR' protest sign.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Deliver a universally appealing, bold philosophical statement that sets the thematic stage and immediately hooks the viewer's sense of justice.
Payoff
The Thematic Pivot: Transition the emotional goodwill and thematic lesson generated by the story into a direct pitch for a product, service, or app that embodies the protagonist's values.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Underdog Vindication Pivot
Tell a compelling David vs. Goliath story where principles triumph over money, then use the emotional resonance of that story to seamlessly pitch a product aligned with those exact principles.
1
The Goliath Encounter
Introduce the powerful antagonist and their initial attempt to overwhelm the protagonist with vast resources and offers.
2
The Principled Stand
Reveal the protagonist's steadfast refusal of the offer, establishing their unshakeable core values and setting up the core conflict.
3
The Ugly Escalation
Show the antagonist resorting to low blows and insults when their power fails, sharply contrasting with the protagonist's grounded stoicism.
4
The Public Vindication
The narrative climax where the broader public validates the protagonist's stance, usually through an award, vote, or overwhelming show of support.
5
The Sore Loser Reaction
Show the antagonist's petty or aggressive response to their public defeat, cementing their villain status and finalizing the protagonist's moral victory.
Themes
David vs Goliath
anti-corporate
supporting local
stubbornness
Techniques
greenscreen
dynamic captions
archival footage integration
Trends
storytime to pitch
historical anecdotes
Post caption
This is proof money can’t buy everything.
Scotland voted the farmer who wouldn’t sell to Trump its top Scot over Andy Murray, so Trump banned the whiskey behind the word from all his resorts.
Despite losing out on hundreds of thousands of dollars in business, he refuses to cave his land to development to this day:
Michael Forbes farm feud with Donald Trump started in 2006 and is still going decades later.
The first time Trump met him he offered the farmer a job on his golf course then to buy his home and build him another one.
Forbes refused the American tycoon’s offer of nearly $700,000 to buy his family’s 23-acre run-down farm.
His position stayed the same throughout: “The place is not for sale. It’s never been for sale. And they can’t understand that. They think there’s a price on everybody. There’s not a price on me.”
Then it got ugly, with Trump calling Forbes a “village idiot” and called his farm “disgusting,” a “slum and a pigsty.” His barn is rusty, rotten and falling down.”
Forbes’ reply became one of the best-known lines of the whole fight: “What do you expect? It’s a farm.”
In 2012, Michael Forbes won “Top Scot” and he traveled to Edinburgh to accept the award in his full Highland dress with a standing ovation.
The organizers said it is the first time the Top Scot award has been won by a “non-celebrity” and that Forbes won the public vote by “a clear margin.”
Trump responded by saying “I make a pledge that no Trump property will ever do business with him.” He also wrote, “Michael Forbes, as Top Scot, will go down as one of the great jokes ever played on the Scottish people and is a terrible embarrassment to Scotland.”
This fight started long before Trump was a politician, but when he was very wealthy, and it shows exactly how the higher class thinks about the local food movement.
Makers that still appreciate the land and refuse a buyout price are the ones that are the beating heart of our society.
Localize - Farmers Market was founded for this exact mission: to connect people directly to these farmers that are the backbone of society. Try it now.
Text overlays
title · beginning
This Won Him An Award.
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Credits: Steven Brown
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Credits: Sundance Now
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Credits: Albion Drones
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Credits: The Guardian
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Credits: Channel 4 News
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Credits: You've Been Trumped
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Credits: CBC News
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Credits: CBS News
branding · end
The Localize Farmers Market app
Transcript
This is proof money can't buy everything. Scotland voted the farmer who wouldn't sell to Trump its top Scot over Andy Murray, so Trump banned the whiskey behind the word from all his resorts. Despite losing out on hundreds of thousands of dollars in business, he refuses to cave his land to development to this day. Michael Forbes' farm feud with Donald Trump started in 2006 and is still going decades later. The first time Trump met him, he offered the farmer a job on his golf course then to buy his home and build him another one. He was surprised when Forbes refused the American tycoon's offer of nearly $700,000 to buy his family's 23 acre rundown farm. Forbes' position stayed the same throughout. This place is not for sale. It's never been for sale, and they can't understand that. They think there's a price on everybody. There's not a price on me. Then it got ugly with Trump calling Forbes a village idiot and called his farm disgusting, a slum, and pigsty. His barn is rusty, better, and fallen down. The farmer's reply was, what do you expect? It's a farm. This won him the top Scott award with a standing ovation, and the organizer said it was the first time the award has been won by a non celebrity and that Forbes won the public vote by a clear margin. Trump responded by saying, I make a pledge that no Trump property will ever do business with him. He also called him a terrible embarrassment to Scotland. This fight started long before Trump was a politician, but when he was very wealthy, and it shows exactly how the higher class thinks about the local food movement. Farmers like Forbes that still appreciate the land and refuse a buyout price are the ones that are the beating heart of our society. The Localize Farmers Market app was founded on this exact mission to connect people directly to these farmers that are the backbone of society.
