@howlingwolf.carpentry
Instagram · Greenscreen Talking Head
@howlingwolf.carpentry What happened here? #cincinnati #trades #business #carpentry
@howlingwolf.carpentry
Instagram · Greenscreen Talking Head
@howlingwolf.carpentry What happened here? #cincinnati #trades #business #carpentry
Performance
Video #50112 · Greenscreen Talking Head
[01]
The creator opens with a warning to be careful when bidding on jobs. He uses a greenscreen effect to show photos of a mundane carpentry project (drawer glides, trash pullout, newel post) that he didn't really want to do. He explains that he submitted a high bid of $4,950 expecting to be rejected, but the clients accepted and paid the deposit. He then returns to a full-screen shot in his van, pondering the psychological reasons why the clients might have accepted the high price, and concludes by reiterating his initial warning.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Be careful what you bid
Verbal hook
Hey. Apparently, there's a lot of work out there, so be careful what you bid.
Visual hook
Creator sitting in a work van wearing a beanie, with a massive, bold text overlay taking up the top half of the screen.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, counterintuitive warning that creates immediate curiosity about the story behind it.
Payoff
Reiterating the initial warning with full context, followed by direct questions to the audience to drive comments and engagement.
[08]
The structural pattern this video runs on
Framework
The 'Accidental Success' Cautionary Tale
Sharing a story of setting a high barrier to avoid a task, only to have it unexpectedly met, serving as a lesson and a prompt for audience discussion.
The Context Setup
Establishing the mundane or specific details of the situation to ground the narrative in reality.
The Reluctant Barrier
Revealing the creator's lack of desire to participate and the high threshold (e.g., price) they set to intentionally deter the other party.
The Unexpected Reversal
The plot twist where the other party accepts the high threshold, subverting the creator's expectations.
The Philosophical Inquiry
Brainstorming potential reasons for the unexpected outcome, adding depth and exploring human behavior or market dynamics.
What happened here? #cincinnati #trades #business #carpentry
title · beginning
Be careful what you bid
Hey. Apparently, there's a lot of work out there, so be careful what you bid. Check this one out. These customers are having some issues with their drawer glides, so I said better replace them with some better ones. Let's do the bloom tandem glides, and we're gonna do five drawers. Also having an issue with tier trash can pullout system, so I said better replace that with the Rev A Shelf maple soft close pullout system. Then finally, this newel post is worse. So I said, well, let's set a new newel post and we'll match the finish. I honestly did not have a huge desire to do this project just because it's not super exciting stuff, but it does fall within my scope of worse, so I gave them a price. I sent tier a proposal and I said, I will do all this for you for four thousand nine hundred and fifty dollars, thinking that I would never hear from them again. Just last week, they signed the proposal and they sent the deposit, and now it's on the calendar. And it makes me wonder, what was the alternative? What am I saving them from? What problem am I solving for them? Am I saving them thousands of dollars in marriage counseling because this is an opportunity for the husband to spend some money to make sure his wife is happy with their home? Are there just no other carpenters or contractors that we're willing to consider or look at this project? Or did they get multiple bids and was mine low and I don't know it? Either way, be careful what you bid because you might get it. So what do you think happened here? Is this fair? Was I the lowest bid? Could they not get anybody else to look at it? Or do they just want to press the easy button and no they don't have to worry about it? So be careful what you bid. I'm in between large projects right now, so I have an opportunity to pick up small projects like this. And something like this is not innately interesting, but anything is interesting for the right price.