@essesmag
Instagram · Carousel
@essesmag “My coping mechanism is to be myself, be as natural as I can.” Introducing Issue 08 cover star, @alex_albon of @williamsf1team Shot in Monaco Issue 08 will ship in November ahead of the Las Vegas Grand Prix. Join Today to secure your copy at the link in @essesmag bio – Creative Direction: @essesmag Photographer: @the__finch Stylist: @sianaboroni Hair and Make-up: @elonalovesmakeup Video: @francksaintsimon
Performance
Video #50337 · Carousel
[01]
This carousel post serves as a promotional announcement for Issue 08 of Esses Magazine, featuring a high-quality editorial cover shot of F1 driver Alex Albon on the first slide, followed by a stylized graphic card detailing the November release date on the second slide.
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What stops the scroll in the first 3 seconds
Title hook · 45%
ESSES ISSUE 08 A MOTORSPORT CULTURE MAGAZINE
Verbal hook · 35%
“My coping mechanism is to be myself, be as natural as I can.” Introducing Issue 08 cover star, @alex_albon
Visual hook · 20%
High-contrast editorial photography featuring a well-known F1 driver casually seated on a vintage teal convertible, framed by elegant architectural arches and massive stylized typography.
[06]
Steal this for your own video
/ ISSUE / A
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The promise the opener makes, and how the video pays it back
Hook
A high-impact, editorial-style visual that introduces the product or subject while establishing a premium brand aesthetic.
Payoff
Clear, typographic delivery of the release timeline and featured subject, acting as a bridge to the caption where the actual Call-to-Action resides.
[08]
The structural pattern this video runs on
Framework
The Editorial Teaser Two-Step
Leverages high-end editorial imagery to hook the viewer, immediately followed by a minimalist graphic slide that delivers the core announcement details and release timeline.
The Prestige Reveal
Showcases the subject or product in a highly stylized, aspirational setting with minimal, magazine-style typography to build intrigue and establish authority.
The Information Drop
Transitions via swipe to a clean, graphic-focused slide that strips away the photography to explicitly state the 'who, what, and when' of the announcement.
“My coping mechanism is to be myself, be as natural as I can.” Introducing Issue 08 cover star, @alex_albon of @williamsf1team Shot in Monaco Issue 08 will ship in November ahead of the Las Vegas Grand Prix. Join Today to secure your copy at the link in @essesmag bio – Creative Direction: @essesmag Photographer: @the__finch Stylist: @sianaboroni Hair and Make-up: @elonalovesmakeup Video: @francksaintsimon
title · photo_0
ESSES ISSUE 08 A MOTORSPORT CULTURE MAGAZINE
branding · photo_1
ESSES ISSUE 08
informational · photo_1
Out November
informational · photo_1
Featuring Alex Albon