@essesmag
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@essesmag Kick. Push. Drive. Introducing Issue 06 cover star: @visacashapprb rising star @arvid.lindblad Shot in Tokyo, Japan. Issue 06 arrives late May. Subscribe to secure your copy. Creative: @essesmag Photographer: @stevegdn Producer: @lisaellenknight Stylist: @sayoko_dx Hair/Makeup: @yukoaokimakeup Photo Assistants Dhani Caro and Thibault Marin Videographer: @shuto_films @rintawo Skateboard: @hugo_official
Performance
Video #31170 · Carousel
[01]
This is a promotional magazine cover for 'ESSES', Issue 06. It features a low-angle shot of motorsport driver Arvid Lindblad holding a red HUGO skateboard against a clear blue sky, blending motorsport, fashion, and skate culture to announce the new issue.
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[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
ESSES
Verbal hook · 35%
Kick. Push. Drive.
Visual hook · 40%
A dramatic low-angle shot makes the subject appear heroic, while the bright red skateboard creates a strong color contrast against the blue sky, immediately drawing the viewer's eye.
[06]
Steal this for your own video
Shoot from a so they fill the frame against a clean , with one pulling all the focus.
[07]
The promise the opener makes, and how the video pays it back
Hook
A full-bleed, high-impact photograph of a central subject combined with a large, stylized brand title at the top of the frame. The hook is the immediate visual appeal and brand recognition.
Payoff
The payoff is the instant delivery of the core message: a new edition of a known publication is available or forthcoming. The image itself serves as the value, while the on-image text provides the necessary context to understand the announcement.
[08]
The structural pattern this video runs on
Framework
The Single-Slide Cover Reveal
To create a high-impact announcement by consolidating all essential information (brand, subject, context, and edition) into a single, visually hierarchical image. This format functions like a traditional magazine cover, delivering a complete message at a glance and using the caption for deeper context and calls to action.
The Layered Announcement
A single slide that presents a complete informational hierarchy. It layers a dominant brand marquee, a central hero image, and smaller, contextualizing text (like issue number and tagline) to function as a self-contained announcement.
Kick. Push. Drive. Introducing Issue 06 cover star: @visacashapprb rising star @arvid.lindblad Shot in Tokyo, Japan. Issue 06 arrives late May. Subscribe to secure your copy. Creative: @essesmag Photographer: @stevegdn Producer: @lisaellenknight Stylist: @sayoko_dx Hair/Makeup: @yukoaokimakeup Photo Assistants Dhani Caro and Thibault Marin Videographer: @shuto_films @rintawo Skateboard: @hugo_official
branding · photo_0
ESSES
contextual · photo_0
ISSUE 06 A MOTORSPORT CULTURE MAGAZINE