Viral Hooks
Trending short videosMixing makeup to create new colors
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Performance

Views
8.9M
Likes
81.9K
Comments
572
Engagement
0.9%
Outlier
12×

Video #5043 · Vlog

Mixing makeup to create new colorsfrom @gisou

[01]

Overview

The creator, wearing a purple glove, uses a metal spatula to systematically mix different combinations of three lip colors—'Vanilla Glaze' (pink), 'Sticky Toffee' (caramel brown), and 'Milky Mocha' (dark brown). Each time a new combination is mixed, the resulting shade is smoothed into a clean swatch and labeled with a new name, such as 'Fudge', 'Oat', and 'Coffee', demonstrating the versatility of the products.

[02]

Simple outline

  1. 1Present initial elements
  2. 2Execute combination process
  3. 3Reveal named result
  4. 4Repeat with new variations

[03]

Related videos

[04]

Classification

Format
Concepts
ProcessProduct Showcase
Elements
Overhead ShotASMR soundsText Overlay
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

A clean, aesthetically pleasing overhead shot of three glossy puddles of makeup in pink, light brown, and dark brown, neatly arranged on a white surface with a spatula poised for action, creating immediate visual interest and anticipation.

[06]

Hook template

Steal this for your own video

An overhead shot of [number] [colorful/visually distinct items] arranged on a [clean background surface], with a [tool] poised and ready, promising [transformation or result] is about to happen.

  • — An overhead shot of 3 glossy paint pigments arranged on a white ceramic tile, with a palette knife poised and ready, promising a brand-new custom color is about to happen.
  • — An overhead shot of 4 vibrant sauce pools arranged on a marble board, with a spoon poised and ready, promising a chef-level flavor combination is about to happen.
  • — An overhead shot of 3 yarn skeins in contrasting colors arranged on a light wood surface, with scissors poised and ready, promising a finished woven pattern is about to happen.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Palette Presentation: The video opens by displaying the foundational elements that will serve as the building blocks for the entire sequence. This establishes the 'rules of the game' and creates curiosity about the potential outcomes.

Payoff

The Possibility Grid: The final shot displays all the original components alongside all the newly created outcomes in a grid format. This provides a satisfying visual summary and reinforces the core message of creative potential.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Combinatorial Matrix

Systematically combining a fixed set of base elements in various permutations to generate and reveal a series of unique, named outcomes.

  1. 1

    The Proof of Concept

    The first execution of the micro-pattern, combining two base elements to create a new outcome. This demonstrates the core premise and establishes the satisfying, rhythmic loop for the viewer.

  2. 2

    The Exploration Loop

    A rapid succession of the core micro-pattern, exploring different combinations and ratios of the base elements. Each repetition builds a collection of results and maintains engagement through constant discovery and sensory feedback.

Themes

  • creativity
  • product versatility
  • satisfying processes
  • ASMR

Techniques

  • color theory
  • product demonstration
  • flat lay

Trends

  • satisfying content
  • ASMR
  • makeup mixing

Post caption

3 Lippies, endless possibilities 🫦 Which shade should we drop next?

Text overlays

  • contextual · throughout

    Vanilla Glaze

  • contextual · throughout

    Sticky Toffee

  • contextual · throughout

    Milky Mocha

  • contextual · beginning

    Fudge

  • contextual · middle

    Oat

  • contextual · middle

    Coffee

  • contextual · middle

    Pretzel

  • contextual · end

    Sprinkle

  • contextual · end

    Truffle

Mixing makeup to create new colors | Viral Hooks