@gisou
Instagram · 10 Shot
@gisou 3 lips, 3 fall cravings 🤎 @negin_mirsalehi is serving the season’s glossiest looks in our new lippies: Vanilla Glaze, Sticky Toffee & Milky Mocha. Clinically proven to keep lips hydrated + shiny for up to 8 hours.* Which one are you craving? ☕ Milky Mocha – sheer, milky mocha brown 🍮 Sticky Toffee – sheer, milky warm nude 🍨 Vanilla Glaze – sheer, milky pastel pink Now available on gisou.com *Based on independent instrumental testing.
Performance
Video #3669 · 10 Shot
[01]
The creator showcases three different shades of lip gloss. She begins by holding all three products, then demonstrates each one sequentially, pairing them with a different outfit and look. For each shade, she first lines her lips with a pencil and then applies the gloss, finishing with a pose to show the final result.
[02]
[03]
567.3KLip gloss swatch and application@gisou · Product Showcase
625.3KSequential product shade try-on@gisou · Product Showcase
100.2K2.1×Choosing and applying lip gloss@camillemontagnac · Product Showcase
66.6M1940.9×Exaggerated reactions to makeup products@melinda_melrose · Review
211.5K1.6×Swatching different lip gloss shades@paulinashelkova · Product Demo
4.2M5.2×Matte to glossy lip transformation@rarebeauty · Before/After Transformation
3.8M9.7×Aesthetic lipstick product showcase@glossier · Showcase
2.5M298.8×Lip product combo and swatches@kikomilano · Product Showcase
158.3K1.7×Lip stain application tutorial showcase@nyxcosmetics · Tutorial / How To
2.3M346.1×Lip combo product swatch demo@kikomilano · Showcase
905.6K318.6×Lipstick product application showcase.@maccosmetics · Product Showcase
1.6M1.3×Creator tries another creator's lip kit.@mikaylanogueira · Product Demo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
Vanilla glaze 🍮
Visual hook · 30%
The video opens with a close-up shot of a woman holding three uniquely shaped lip gloss products near her face, immediately establishing the video's focus on beauty products.
[06]
Steal this for your own video
[07]
The promise the opener makes, and how the video pays it back
Hook
A visual preview of the entire collection of items to be showcased, establishing the scope and creating anticipation for each individual reveal.
Payoff
The final reveal of the last item's complete aesthetic, concluding the showcase and leaving the viewer with a full understanding of the product range and its potential looks.
[08]
The structural pattern this video runs on
Framework
The Aesthetic Vignette
Systematically demonstrating a curated set of items by creating a distinct, complete aesthetic 'vignette' for each one, showcasing its unique character and application.
Vignette 1: The Cozy Nude
The first iteration of the micro-pattern, establishing the demonstration format with the lightest, most approachable item.
Vignette 2: The Professional Neutral
The second iteration, transitioning to a new aesthetic to demonstrate versatility and maintain viewer engagement through change.
Vignette 3: The Bold Statement
The final iteration, culminating with the most impactful item to provide a strong concluding visual and complete the product range showcase.
3 lips, 3 fall cravings 🤎 @negin_mirsalehi is serving the season’s glossiest looks in our new lippies: Vanilla Glaze, Sticky Toffee & Milky Mocha. Clinically proven to keep lips hydrated + shiny for up to 8 hours.* Which one are you craving? ☕ Milky Mocha – sheer, milky mocha brown 🍮 Sticky Toffee – sheer, milky warm nude 🍨 Vanilla Glaze – sheer, milky pastel pink Now available on gisou.com *Based on independent instrumental testing.
contextual · beginning
Vanilla glaze 🍮
contextual · middle
Sticky toffee 🍮
contextual · end
Milky mocha 🍫