@drinkculturepop
Instagram · Skit
@drinkculturepop we can’t get this new @noahkahanmusic 🎶 out of our heads 🥤
Trending short videosMusician writes comedic brand jingle
The edit1 shot · 3 text
Shots Text
Performance
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- Likes
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- 83
- Engagement
- 0.4%
- Outlier
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Video #5211 · Skit
Musician writes comedic brand jinglefrom @drinkculturepop
[01]
Overview
The video shows musician Noah Kahan and Culture Pop founder Tom First brainstorming a jingle. After humorously rejecting the founder's simple idea, Kahan performs a full, comically self-aware song he wrote for the brand's black cherry soda, which the founder then praises.
[02]
Simple outline
- 1Pose creative challenge
- 2Present comically bad solution
- 3Reveal expert's superior solution
- 4Validate the expert's work
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
NOAH KAHAN MUSICIAN
Verbal hook · 60%
A lot of people say that fall is like No Khan season.
Visual hook · 15%
A medium shot of musician Noah Kahan sitting in a natural, wooded setting holding an acoustic guitar, creating an authentic and folksy atmosphere.
[06]
Hook template
Steal this for your own video
A lot of people say is like season.
- — A lot of people say summer is like iced coffee season.
- — A lot of people say January is like decluttering season.
- — A lot of people say wedding season is like skincare season.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An expert is introduced within a culturally relevant context, immediately establishing their credibility and engaging a target audience.
Payoff
The foil character reacts with genuine surprise and enthusiastic approval, validating the expert's talent and providing a satisfying resolution to the collaboration.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Expert & The Foil
A collaboration between an expert and a non-expert where the non-expert's comically bad suggestion is used to set up and amplify the expert's surprisingly brilliant execution.
- 1
The Challenge Setup
A second character (the foil/client) pivots the conversation to a specific creative challenge related to a product or idea.
- 2
The Amateur's Pitch
The foil offers a simplistic, naive, or comically bad suggestion for how to solve the creative challenge, lowering the audience's expectations.
- 3
The Expert's Pivot
The expert politely dismisses the amateur's idea and signals their intention to deliver a completely different, superior solution, creating anticipation.
- 4
The Virtuoso Performance
The expert executes the creative task, delivering a solution that is unexpectedly complex, humorous, and far exceeds the initial prompt. This serves as the video's central payoff.
Themes
Techniques
Post caption
we can’t get this new @noahkahanmusic 🎶 out of our heads 🥤
Text overlays
contextual · beginning
NOAH KAHAN MUSICIAN
contextual · middle
TOM FIRST FOUNDER OF CULTURE POP NOT A MUSICIAN
branding · end
culture pop soda
Transcript
A lot of people say that fall is like No Khan season. You know, it is black cherry season for us, and it's ginger lemon tastes good that time of year. Okay. Alright. What if we did like a song that's like fizzy, juicy, tardy, fruity? It sounds awesome. Like, it's such a good idea. I wonder if we do something totally rank completely different though. Terrible. The lack of confidence that you sang was so funny no me. He, like, went way quieter. Yeah. Check it out, Tom. I'm proud of all this soda that I've bad. Most of it makes my intestines feel real bad. Culture pop bad cherry's the only thing that helps. It's got real flavor and it preserves my general health. Those are the brands that make it all taste way too sweet. One of these days they're gonna amputate my feet. That's why I drink Culture Pop because it's good and good for you. Y'all do something that those other brands don't do. Woah. Yeah. That's bars. It's right off the cuff. Off the dome.