@drinkculturepop
TikTok · Skit
@drinkculturepop we can’t get this new @Noah Kahan 🎶 out of our heads 🥤 #drinkculturepop #culturepopsoda #noahkahan #healthysoda
Trending short videosMusician writes funny brand song
The edit1 shot · 2 text
Shots Text1:06
Performance
- Views
- 1M
- Likes
- 16.8K
- Comments
- 76
- Engagement
- 1.6%
- Outlier
- 43×
- Length · 3 Nov 2025
- 1:06
Video #32787 · Skit
Musician writes funny brand songfrom @drinkculturepop
[01]
Overview
Musician Noah Kahan and Culture Pop Soda founder Tom First sit on a bench in the woods and discuss writing a song for the brand. After the founder pitches a terrible jingle idea, Noah politely rejects it and proceeds to perform a humorous, on-brand song he wrote in his signature folk style, detailing the pitfalls of other sodas and the benefits of Culture Pop.
[02]
Simple outline
- 1Establish relatable premise
- 2Introduce comedic conflict
- 3Expert demonstrates solution
- 4Validate expert's skill
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 15%
NOAH KAHAN musician 🎶
Verbal hook · 70%
A lot of people say that fall is, like, Noah Kahn season.
Visual hook · 15%
A medium close-up shot of musician Noah Kahan holding a guitar in a serene, wooded setting, establishing a calm and authentic atmosphere.
[06]
Hook template
Steal this for your own video
A lot of people say that is season.
- — A lot of people say that summer is reggae season.
- — A lot of people say that finals week is lo-fi beats season.
- — A lot of people say that Sunday morning is jazz season.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An influencer references a concept or 'season' their followers associate with them, creating an immediate in-group connection.
Payoff
The non-expert (and by extension, the audience) expresses awe and validation for the expert's skill, providing a satisfying resolution and reinforcing the expert's status.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Expert's Masterclass
An expert collaborates with a non-expert, who proposes a comically bad idea, allowing the expert to gently reject it and then demonstrate their superior skill, resulting in a 'masterclass' performance that serves as the payoff.
- 1
The Premise Pivot
A second party connects the influencer's premise to their own product or idea, setting the stage for collaboration.
- 2
The Amateur's Pitch
The non-expert offers a simplistic, comically inadequate creative suggestion, creating a moment of humorous tension and low expectations.
- 3
The Diplomatic Rejection
The expert politely sidesteps the bad idea, subtly establishing their higher standard without being insulting, which builds anticipation for their own version.
- 4
The Masterclass Demonstration
The expert takes control and delivers a high-quality, on-brand performance or creation that cleverly integrates the product, showcasing their talent in stark contrast to the amateur's pitch.
Themes
Techniques
Trends
Post caption
we can’t get this new @Noah Kahan 🎶 out of our heads 🥤 #drinkculturepop #culturepopsoda #noahkahan #healthysoda
Text overlays
contextual · beginning
NOAH KAHAN musician 🎶
contextual · beginning
TOM FIRST founder of Culture Pop Soda 🥤 not a musician
Transcript
A lot of people say that fall is, like, Noah Kahn season. You know, it is black cherry season for us, and it's ginger lemon tastes good that time of year. Okay. Alright. What if we did, like, a song that was, like, fizzy, juicy, tardy, fruity. It sounds awesome. Like, it's such a good idea. I wonder if we do something totally rank completely different though. Terrible. The lack of confidence in what you rank was so funny no me. It, like, went way quieter. Yeah. Check it out, Tom. I'm proud of all the soda that I've had. Most of it makes my intestines feel real bad Culture pop bad cherry's the only thing that helps It's got real flavor and it preserves my general health Those are the brands that make it all taste way too sweet. One of these days they're gonna amputate my feet. That's why I drink culture pop because it's good and good for you. Y'all do something that those other brands No. That's bars. It's right off the cuff. Off the dome.