Viral Hooks
Trending short videosActors pitch a brand crossover skit
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@dunkin

Instagram · Skit

@dunkin What? You expected us to pass up the Munchkin Munchkin double entendre? See WICKED: FOR GOOD Only in Theaters #WickedForGood

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Performance

Views
9.6M
Likes
654.1K
Comments
4.2K
Engagement
6.9%
Outlier
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Video #5256 · Skit

Actors pitch a brand crossover skitfrom @dunkin

[01]

Overview

Actors Cynthia Erivo and Jonathan Bailey, on the set of the 'Wicked' movie, pitch a self-created 'bonus scene' to a crew member that integrates the Dunkin' brand into the film's universe. They then perform this dramatic and comedic scene, which is ultimately rejected, leading to a final brand-related punchline.

[02]

Simple outline

  1. 1Pose an insider question
  2. 2Reveal an unauthorized creation
  3. 3Perform the creation dramatically
  4. 4Deliver a deadpan rejection
  5. 5Conclude with surprise validation

[03]

Related videos

[04]

Classification

Format
Concepts
Skit
Elements
Prop-based Text Reveal
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 55%

Sorry to interrupt. Someone said you were shooting a bonus scene?

Visual hook · 45%

Two actors in casual clothing stand on an elaborate, fantastical movie set resembling an enchanted forest, creating an immediate visual contrast.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An outsider interrupts an 'official' setting with a question that reveals a secret or unofficial activity is taking place, immediately creating a sense of exclusive access and intrigue.

Payoff

A new, often unexpected, character appears to deliver a final, concise validation of the original absurd idea, providing a final twist and reinforcing the core message.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Unsolicited Pitch

A behind-the-scenes or insider perspective is interrupted by the presentation of an unauthorized, fan-like creation. This creation is performed with earnest melodrama, only to be met with a deadpan rejection, creating a comedic arc of high effort and low reward that is ultimately resolved by a surprise external validation.

  1. 1

    The Enthusiastic Justification

    The creators explain the flawed but passionate logic behind their unauthorized project, framing it as a brilliant combination of two separate, beloved concepts, and admitting it was their own unsanctioned idea.

  2. 2

    The Amateur Unveiling

    The creators formally, yet comically, present their creation with a low-budget flourish, signaling a shift from discussion to performance.

  3. 3

    The Melodramatic Performance

    The creators narrate and act out their concept with complete sincerity and high drama, despite the absurdity of the premise. The humor derives from the clash between the serious tone and the ridiculous content.

  4. 4

    The Anticlimactic Verdict

    The narrative cuts sharply to an authority figure or the initial outsider, who delivers a blunt, unimpressed rejection of the performance, creating a comedic punchline through violated expectations.

  5. 5

    The Confused Defense

    The creators react with confusion to the rejection, attempting to explain the 'brilliance' of their work, which only highlights their delusion and enhances the comedy.

Themes

  • Brand Collaboration
  • Satire
  • Meta Humor

Techniques

  • Character Performance
  • Scene-within-a-scene

Trends

  • Brand Crossover Content

Post caption

What? You expected us to pass up the Munchkin Munchkin double entendre? See WICKED: FOR GOOD Only in Theaters #WickedForGood

Text overlays

  • branding · end

    WICKED FOR GOOD ONLY IN THEATERS

  • branding · end

    DUNKIN'

Transcript

Sorry to interrupt. Someone said you were shooting a bonus scene? We are. We are. Yeah. Yes. What everyone knows how much people love Wicked. Everyone knows how much we love Duncan. What people don't know is that Oz runs on Duncan. So we combine them. Yeah. See? Well, no one asked us to. And no one told us not to either. So Correct. Drum roll, please. Introducing the bonus scene. The scene opens dramatically in a dark night outside of a Duncan. Elphaba enters frame shrouded in a dark cloak. Good cloak. Green carpet ready? Always. She scours the horizon before she enters the Duncan. And then, Fierro appears from behind her, holding a wicked green marcher and lunchkins. Elphaba. Fierro, how did you find me? I I knew I should have returned to find my broom. And I knew you wouldn't leave for a trip without a good, hot Duncan. Never. Lunchkins. They couldn't make it. Mhmm. Alright. Yeah. Everyone thinks that you're wicked. I know. And I'm actually just hungry. Best the history books say what they will. I didn't just fly. I ran on Duncan. Your worst. Interesting. No. What do you mean munchkins? Munchkins. Double entendre. That's wicked good.