@thewarkitchen
Instagram · Carousel
@thewarkitchen Pouring one out to all Dasani enjoyers... 🤭💦 @oasishealth.app ad
Trending short videosSatirical personality guide for water brands
The edit1 shot · 10 text
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Performance
- Views
- 160.5K
- Likes
- 10.7K
- Comments
- 373
- Engagement
- 6.9%
Video #5530 · Carousel
Satirical personality guide for water brandsfrom @thewarkitchen
[01]
Overview
This is a 20-slide Instagram carousel post that humorously categorizes people based on their preferred brand of bottled water. Each slide features a water brand, a satirical personality description, and a water quality score from the Oasis app, ultimately functioning as a creative advertisement for the app.
[02]
Simple outline
- 1Hook with identity bait
- 2Profile specific user archetypes
- 3Inject shocking hidden data
- 4Pivot to educational reality
- 5Close with solution CTA
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
WHAT YOUR WATER CHOICE SAYS ABOUT YOU
Verbal hook · 30%
Pouring one out to all Dasani enjoyers... 🤭💦
Visual hook · 15%
The opening slide features a stylized, colorful illustration with a quirky character in a bold red sweater, which creates an artistic and intriguing visual hook. The subsequent slides use a clean, consistent, and templated layout that visually organizes information, making the content feel authoritative and easy to consume.
[06]
Hook template
Steal this for your own video
WHAT YOUR SAYS ABOUT YOU
- — WHAT YOUR COFFEE ORDER SAYS ABOUT YOU
- — WHAT YOUR RUNNING SHOE SAYS ABOUT YOU
- — WHAT YOUR EMAIL SIGN-OFF SAYS ABOUT YOU
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An identity-driven title card that promises to reveal hidden truths about the reader based on their everyday consumer choices.
Payoff
A sudden tone shift from entertainment to serious education, explaining why the hidden data matters and providing a hard CTA for the ultimate solution.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Identity-Roast Trojan Horse
Leverages ego-driven 'personality test' framing to hook readers, uses hyper-specific behavioral roasts to drive shares, and sneaks in shocking data points to set up a final educational CTA.
- 1
The Ego Stroke
The first list slide flatters a specific archetype to build early swipe momentum, establish the format, and lower the reader's guard.
- 2
The Brutal Mirror
Subsequent slides use hyper-specific, slightly aggressive behavioral roasts to drive high shareability, relatability, and comment-section tagging.
- 3
The Trojan Horse Fact
Seamlessly weaving alarming or surprising data points into the comedic roasts to build underlying problem-awareness without breaking the entertainment value.
Themes
Techniques
Trends
Post caption
Pouring one out to all Dasani enjoyers... 🤭💦 @oasishealth.app ad
Text overlays
title · photo_0
WHAT YOUR WATER CHOICE SAYS ABOUT YOU
branding · photo_0
POWERED BY Oasis @oasishealth.app
branding · photo_0
@thewarkitchen
title · photo_1
EVIAN SPARKLING
informational · photo_1
You love the finer things in life. You know all water doesn’t taste the same and you swear by your sparkling Evian. It tastes like water should, and you know it. You’d rather reach for a cool glass of sparkling Evian over any energy drink after a gruelling workout. You’re not afraid to tell everyone how much you love vanilla yet you never really judge anyone for ordering their dubai chocolate double fudge brownie. You’re comfortable in your own taste, your own skin. Everyone eventually copies everything you do.
call-to-action · photo_1
For the full list of contaminants and ingredients, download the Oasis App.
title · photo_2
VOSS
informational · photo_2
The only thing that matters to you is the aesthetic. You don’t care that the quality of VOSS water has gone downhill in recent years. You swear by it - even though they have 11x the radium limit. You need to post that IG story flatlay before going for your skinny girl walk on a Tuesday afternoon. You’re the kind of person who takes 17 minutes taking a picture of food whether its steak or a frothy cappuccino. You don’t even care if it goes cold. You just need that perfect shot. Freak.
title · photo_19
WATER QUALITY MATTERS
informational · photo_19
YOU SHOULD CARE AS MUCH ABOUT THE WATER YOU'RE DRINKING AS YOU DO THE FOOD YOU'RE CONSUMING. The contaminants you ingest become an unwanted ingredient in your body. The minerals - or lack of minerals - show up in your general mood and cognitive performance. We as consumers deserve to know exactly what's in our waters and this is why an app like Oasis is amazing. You can simply search for any brand name water and see what's behind the label. Note: Tests are continuously done and water quality can change. The best way to stay up to date is to download Oasis and look through the list of contaminants, beneficial ingredients and even the reports themselves if you'd like to. With Oasis, there is also a growing database of filters, baby food and other products. Download Oasis App in the App Store to get informed.