@thewarkitchen
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@thewarkitchen What's your favorite water? Ranking based on data by @checkoasis ad
Trending short videosBottled water quality tier list
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Video #17079 · Carousel
Bottled water quality tier listfrom @thewarkitchen
[01]
Overview
This is a two-slide carousel post. The first slide presents an 'Ultimate Water Tier List,' ranking numerous bottled water brands from S-tier (best) to F-tier (worst). The second slide is an informational graphic with an illustration that explains why water quality is important and promotes the Oasis app for checking water quality reports.
[02]
Simple outline
- 1Hook with ultimate ranking
- 2Explain the ranking criteria
- 3Reveal items tier by tier
- 4Provide tool for verification
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
Ultimate Water Tier List
Verbal hook · 15%
What's your favorite water?
Visual hook · 25%
A highly organized and colorful tier list graphic featuring dozens of recognizable bottled water brands, which immediately prompts viewers to scan and find their preferred brands to see how they are ranked.
[06]
Hook template
Steal this for your own video
The Ultimate Tier List: to
- — The Ultimate Protein Powder Tier List: Gold Standard to Gas Station Brand
- — The Ultimate Airline Tier List: Emirates to Spirit
- — The Ultimate Running Shoe Tier List: Brooks to Bargain Bin
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A visually recognizable 'Tier List' cover slide that promises a definitive ranking of a common category, sparking immediate curiosity about where the viewer's favorite item lands.
Payoff
A final call-to-action reminding the user to download the tool or app to verify their own items and stay updated on changing data.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Ultimate Tier List Reveal
Leverages the highly engaging 'Tier List' format to rank everyday items, using inherent controversy and curiosity to drive swipes, while positioning a sponsor or tool as the objective source of truth.
- 1
The Authority & Criteria Setup
Provides educational context on why the ranking matters, establishes the evaluation criteria, and seamlessly introduces the sponsor or tool as the data authority.
- 2
The Tier-by-Tier Reveal
Systematically progresses through the ranking tiers across multiple slides, forcing the user to swipe to find their preferred item.
Themes
Techniques
Trends
Post caption
What's your favorite water? Ranking based on data by @checkoasis ad
Text overlays
title · photo_0
Ultimate Water Tier List
informational · photo_0
S
informational · photo_0
A
informational · photo_0
B
informational · photo_0
C
informational · photo_0
D
informational · photo_0
F
branding · photo_0
Oasis @checkoasis
contextual · photo_0
Disclaimer: This water tier list is definitely Taste are continuously done and water quality can change. Some brands have sparkling water that are cleaner than their still water or vice versa. The best way to stay up to date is to download Oasis on the App Store or Google Playstore and look through the list of contaminants, beneficial ingredients and reports.
title · photo_1
WATER QUALITY MATTERS
informational · photo_1
YOU SHOULD CARE AS MUCH ABOUT THE WATER YOU'RE DRINKING AS YOU DO THE FOOD THAT YOU'RE CONSUMING. The contaminants you ingest become an unwanted ingredient in your body. The minerals - or lack of minerals - show up in your general mood and cognitive performance. We as consumers deserve to know exactly what's in our waters and Oasis gives you this clarity. You can simply search for any brand name water and see what's behind the label. Note: Tests are continuously done and water quality can change. The best way to stay up to date is to download Oasis App and look through the list of contaminants and the beneficial ingredients. With Oasis, there is also a growing database for the best filters, foods various other products. Download Oasis App in the App Store or Google Playstore to stay informed.
branding · photo_1
Oasis @checkoasis