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Trending short videosArtist's dream collaboration with Crocs
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@kidwithcrocs

Instagram · Carousel

@kidwithcrocs This whole time, Kid with Crocs was a collaboration between @crocs and an anonymous NYC performance artist, myself. Crocs gave me full creative freedom to do anything I wanted. I did. They trusted me. Thank you. I feel blessed to have had this opportunity and highlight the many statues made by prolific artists. I, unironically have been wearing crocs since I was 3. I love how silly they are and what they stand for: expression. For this thing, I told them I’d pour my heart and soul into 8 videos. That’s what I did. I loved being Kid with Crocs. #crocspartner

View original on Instagram

The edit1 shot · 11 text
Shots Text

Performance

Views
1.1M
Likes
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Comments
615
Engagement
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Video #5583 · Carousel

Artist's dream collaboration with Crocsfrom @kidwithcrocs

[01]

Overview

A multi-slide Instagram post telling the story of an anonymous NYC performance artist who collaborated with Crocs five years after sending them a direct message. The artist explains how they were given creative freedom for a 40-day project where they put Crocs on various public statues, using a mix of screenshots, illustrations, and photos to document the journey.

[02]

Simple outline

  1. 1Hook with past ambition
  2. 2Reveal present-day success
  3. 3Introduce the creative pivot
  4. 4Unveil the massive project
  5. 5Close with official summary

[03]

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[04]

Classification

Format
Carousel
Concepts
Origin Story CarouselJourney DocumentationBrand Manifesto
Elements
Text OverlayScreenshot as EvidenceDigital CollageWhiteboard / Drawing
Account
Personal BrandBrand
Topics
ArtBrand MarketingCreator Economy

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

5 years ago I sent Crocs this message

Verbal hook · 30%

This whole time, Kid with Crocs was a collaboration between @crocs and an anonymous NYC performance artist, myself.

Visual hook · 15%

The opening image is a screenshot of a direct message to a major brand, creating immediate curiosity and authenticity. The subsequent slides feature a unique mix of cartoon illustrations and surreal photos of statues wearing Crocs, which is an unexpected and visually arresting concept.

[06]

Hook template

Steal this for your own video

[Number] years ago I sent [brand or person] this message

  • — 3 years ago I sent Nike this message
  • — 2 years ago I sent my dream employer this message
  • — 5 years ago I sent my favorite author this message

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a relatable, long-shot goal from the past using documented proof (like an old message or email) to create immediate underdog empathy.

Payoff

A humble, humanizing sign-off followed by an official, portfolio-style summary slide that cements the creator's authority and contextualizes the entire campaign.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Time-Jump Reveal Blueprint

Hooking the audience with a relatable past ambition, fast-forwarding to its unexpected realization, and revealing the creator as the mastermind behind a known viral stunt or massive project.

  1. 1

    The Time-Jump Validation

    Fast-forward to the present to show the unexpected realization of the past goal, creating a massive contrast and emotional payoff early in the sequence.

  2. 2

    The Creative Pivot

    Introduce the unique, out-of-the-box persona, concept, or mechanism created specifically to fulfill this new opportunity.

  3. 3

    The Viral Unmasking

    Reveal the actual massive project or stunt executed, connecting the creator's behind-the-scenes journey to a highly visible public spectacle.

Themes

  • perseverance
  • creative freedom
  • brand collaboration
  • dream fulfillment

Techniques

  • storytelling
  • mixed media
  • visual narrative

Trends

  • creator journey story
  • brand partnership reveal
  • behind-the-scenes content

Post caption

This whole time, Kid with Crocs was a collaboration between @crocs and an anonymous NYC performance artist, myself. Crocs gave me full creative freedom to do anything I wanted. I did. They trusted me. Thank you. I feel blessed to have had this opportunity and highlight the many statues made by prolific artists. I, unironically have been wearing crocs since I was 3. I love how silly they are and what they stand for: expression. For this thing, I told them I’d pour my heart and soul into 8 videos. That’s what I did. I loved being Kid with Crocs. #crocspartner

Text overlays

  • Story Text · photo_0

    5 years ago I sent Crocs this message

  • Story Text · photo_0

    I would absolutely love to work with you guys.

  • Story Text · photo_1

    5 years later they responded

  • Story Text · photo_1

    Let's work together

  • Story Text · photo_1

    No freaking way

  • Story Text · photo_2

    I wanted to do something different so thats when I made this guy

  • Statement Text · photo_2

    ME

  • Story Text · photo_3

    I was given full creative freedom to do anything I wanted...

  • Story Text · photo_3

    So for the past 40 days I've been putting Crocs on statues

  • Story Text · photo_4

    Thank you for everyone who tuned in Thank you to Crocs I'm gonna take a really long nap now.

  • Statement Text · photo_5

    KIDWITHCROCS was an art series by an anonymous NYC performance artist in collaboration with Crocs.

Artist's dream collaboration with Crocs | Viral Hooks